Powerful Reporting For Success
September 03, 2021
Powerful Reporting For Success
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Adobe Analytics is used mainly by the client services department, as well as the corporate marketing team. The program allows our account managers to better assess clients' digital marketing successes. While there are many ways to analyze data and reporting, Adobe Analytics has proven to be a constant and successful platform to make confident decisions for our clients' marketing goals. It addresses business problems such as traffic sources, engagement, segmentation of audiences, and more.
- The platform itself and interface are easy to learn and use. It isn't overly complicated for new users and the reporting is easy to understand.
- It's easy to personalize your dashboard and reporting to fit your organization's needs and goals.
- Ability to integrate with other tools / allows for less steps in campaign planning and reporting.
- Community forums and customer service could improve with more detailed questions and answers.
- Biggest impact is the usability and custom reporting - it pays off getting detailed analytics to create better campaigns and web edits.
Adobe Analytics is more advanced in my opinion. Adobe has more detailed reporting and robust analytics.