Lightning API's, bespoke development and best optimised checkout
October 31, 2019

Lightning API's, bespoke development and best optimised checkout

Myles Fleming | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with BigCommerce

BigCommerce is the platform our website is built on.

Pros

  • Customizable optimized checkout.
  • Responsive customer service team.
  • Fast and easy to use APIs.

Cons

  • Multi-inventory.
  • Fast implementation.
  • Low TCO and very low ongoing costs.
  • Increased traffic and sales volume.
Built on a very fast and reliable checkout and product manager. It allows for bespoke customization whether through headless e-commerce, web development or DIY via plugins such as Shogun page builders.
BigCommerce APIs allowed for in-house on-time connection to our ERP and in-store POS. It's open graph Facebook connectors allows us to feed our entire product catalog into Facebook for automated acquisition and retargeting marketing on Facebook and Instagram. Connectors to Google merchant center allows us to do the same with Google ads.
I have managed to build 2 large websites on BigCommerce and it is fast and reliable. Have managed builds on Magento as well as small website projects on Wix, GoDaddy and Shopify and they all have their pros and cons. This is an ever-changing space and it really comes down to what you want to achieve and finding the best partners to achieve it.
BigCommerce strengths are: it checkout and very fast APIs, extremely easy to connect Google analytics and ads, Facebook Pixel and ads as well as leading email platforms. The critical missing piece at the moment is multi-inventory, however, this is nearing beta so it may be resolved soon. Recommended for medium to large businesses.

BigCommerce Feature Ratings

Product catalog & listings
8
Product management
7
Bulk product upload
7
Branding
7
Mobile storefront
8
Product variations
7
Website integration
9
Visual customization
8
CMS
6
Abandoned cart recovery
7
Checkout user experience
9
eCommerce security
9
Promotions & discounts
8
Personalized recommendations
7
SEO
8
Order processing
7
Inventory management
6
Shipping
6
Custom functionality
8

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