bit.ly -- short on links, BIG on ROI
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June 01, 2016

bit.ly -- short on links, BIG on ROI

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bitly

Currently I use bit.ly to track clicks and in-bound marketing leads for a few freelance jobs I'm leading. One is to track clicks to a website that is selling books (directly from author) - another is my wife's business (small clothing company, Etsy store), and for a music streaming company that hasn't launched yet -- to generate more names for our email listserv. I used it to show click trends over time and to review referrers.
  • Ease of use. It's so simple it needs almost no explanation as to what info it delivers or how to use it.
  • Accessible information. I love that you can see the info about any link by simply including a "+" at the end of the link.
  • Personalized/custom links. Creation of these makes it super easy to remember the most important links -- and doubles as branding as well!
  • It used to be that the app was not as user friendly as the desktop version, but that was remedied last year. It's great now.
  • Although fully transparent info for all links is good, it might be nice if you could make a link's info private. Note: this may be accessible at the enterprise level of service, which I am not currently subscribed to.
  • TIME SAVER. Although at past jobs, I 've had access to robust analytics platforms - like omniture - they often take significant time, energy and effort to pull and analyze those metrics. Bitly is simple, real time and actionable.
  • Showing referrers is extremely important - so that with one shortened link you can still see where clickers came from - without having to create an individual link per platform.
I used to use tinyURL - they had no analytics, and no customization options. Also, the link generated after the / was longer and took up more room. Bit.ly is better than Hootsuite's OW.LY because it's free. :)
I have used bit.ly for my roles at NBA, VIACOM, BET and now with the small businesses I consult for. In my opinion, there is no better service for ease of use for shortening, and getting real time action oriented data for the links you generate.

Using Bitly

There is no other service that I know of where the analytics are so easily accessed and understood - and the generation of links could not be any simpler. My 6 year old son understands how to read the metrics numbers, charts and how to make a custom link. You really cant be more user friendly than that!
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Generating a shortened link
  • Creating a custom link
  • Accessing the metrics associated with links
  • Reviewing analytics associated with links
  • I find no problems at all in the bitly platform.
Yes - Very well. There was a time wherein the mobile app lagged behind from a functionality perspective versus the desktop experience - however that has been augmented to be in line across the experiences.