Braze has leveled up our lifecycle marketing!
April 14, 2023
Braze has leveled up our lifecycle marketing!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We use Braze for all of our marketing communications, mostly email + in app messaging. Right now we are using Braze for all of our ad-hoc weekly marketing campaign emails as well as our automated leads + retention journeys.
- Training + support - Braze's training, documentation and support teams are incredible and SO hepful.
- Cohesive channel messaging. Braze allows us to easily manage cross-channel message and also have visibility into and streamline the amount of communications customers receive
- Organization - Braze's interface is SUPER organized and easy to work with. The tagging feature allows us to easily tag + find different canvases.
- Integration -- there were parts of the integration we didn't have a ton of clarity on how the feature would work for our business. For example, the content cards. We used some custom integration that we are now learning was not needed.
- Reporting - if emails are switched out in a canvas, it is often difficult to tell in the reporting what is running and what isn't
- Email
- Data organization
- SMS
- We were able to streamline our data from over 400 fields to just 75 custom attributes + nested custom attributes.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes