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Braze has enabed new ways for our users to engage with our brand
April 03, 2023

Braze has enabed new ways for our users to engage with our brand

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

Braze is being used to engage our users with our brand, to improve app-engagement, conversion events and to deliver relevant communication to the right customers at the right time. It has been used as a campaign tool to connect our social media and news site to the app, while also serving as a way to make inbound marketing possible on our current website, as our endgoal is to get users engaged to the app.
  • Segmenting our user base, in terms of their portfolio/location/user behavior
  • Making comprehensive and easy customer journeys using canvas
  • Enabling A/B testing in every step of the way
  • It offers analytics insights, but this is still not incredibly detailed
  • It takes a while for features on the product roadmap to be implemented
  • The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities
  • Segmentation
  • The in-app message types it offers
  • The external message types like push or email
  • It has intensely increased our app engagement
  • It has enabled new ways for our users to interact with our brand
  • Our campaigns have become more diverse

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is incredibly well suited for getting users engaged while enabling them to perform key conversion events to complete their journey within our app. This process is made very simple using the canvas feature in braze, that enables you to send different message types at different times in their journey, and segmenting users in the flow based on their actions in the app.

Braze is less suited when you try to connect external, out of app situations to the app. For example, to update a users preferences, a preference center is available but this one still lacks in customization, and it is not that user friendly to get outside data into braze and get it to seamlessly work within the environment.