We Love Braze in our Company
September 09, 2025

We Love Braze in our Company

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

Braze is our communications service provider; Through Braze, we send all communications to consumers (push, email, in-app, and content cards). It involves marketing communications as well as transactional communications. In Braze, we have a centralized view of the consumer through attributes and actions; therefore, we centralize all orchestration of consumer messaging there.

Pros

  • Orchestration
  • Audience Management
  • Ease of Use

Cons

  • Analytics
  • Predictions (ML)
  • Needs more conversion events
  • Brand Value
  • Increase engagement
  • Churn Reduction
Braze is extremely easy to use. It's very flexible, and you don't need to be a software engineer to be able to act on it. We also appreciate the levels of access. In big organizations, having different access roles is imperative. As with any other software, there's a learning curve, but their Braze Academy and certifications are a fantastic tool to ensure that everyone is kept up to date
Cross-channel is a big one for us, as we have the intelligence to understand the customer's desired channel and easily orchestrate accordingly. Segmentation is another big one for us, as mentioned, in our industry, we have many attributes and events from our consumers, and as such, we have very precise segmentation and personalization that Braze supports seamlessly.
Braze is far superior. Easier to use, more robust, better AI (ML), experimentation capabilities, as well as a good education through Braze Academy.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is the best ESP out there. I work for a massive media company, and Braze is ideal for ensuring the orchestration of the consumer. As a media company/streaming service, the consumer has many attributes and actions, and Braze ensures we can automate as well as delight the consumer with transactional and marketing communication. 100% of the lifecycle messaging is covered seamlessly.

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