High learning curve but more powerful than competitors.
September 17, 2025

High learning curve but more powerful than competitors.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

It is our primary ESP for our enterprise email program. We send over a billion emails a year to a list of millions and need a platform that can handle our volume and throughput. We nurture users through complicated purchases and major life events through personalized email automations. After nurture period, we reengage unconverted users with their category through daily ad hoc email sends.

Pros

  • Handles large volumes of email
  • Makes segmenting audiences easy
  • Robust catalog solution
  • Powerful drag and drop email builder

Cons

  • Automation send time options
  • Automation UI
  • Visibility into custom event payloads
  • Improved deliverability
  • Record revenue achieved
While my team knows how to use Braze now, it took several months to really get the hang of things. It had a far more difficult learning curve than past ESPs, but with that came more powerful tools. Programming a template to render personalized catalog cells proved to be a weeks-long endeavor requiring a third party, but we got there and it works well now.
Braze has improved how we engage with our customers. The cross-channel functionality, once we are fully utilizing more channels, will allow us to create consistent messaging across email, push, and SMS, which will lower acquisition costs and boost engagement rates. Real-time streaming data and canvas orchestration have enabled us to respond instantly to customer behavior, leading to more personalized interactions and stronger conversion rates.
I actually really liked Iterable, but was forced internally to switch platforms due to its inability to handle our volume and its rising costs. Iterable was much easier to use out of the box, and I preferred much of its UI, but ultimately, our business outgrew it. We spent 9 months evaluating new platforms that would meet our business's needs, and Braze won out because it checked all the boxes. Their great sales team spent countless hours on demos, ensuring that our every need would be met.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

No

Would you buy Braze again?

Yes

Past platforms would oftentimes get "stuck" and be unable to send our high volumes of email at a reasonable rate, whereas Braze has never had such an issue. We created a "decision engine" where an internal system and algorithm recommend the next best email creative to send a user on a given day, utilizing very complex email templates, canvases, and catalogs, and Braze has been able to handle all of that.

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