TrustRadius
Buffer Can't Be Beat!
https://www.trustradius.com/social-media-managementBufferUnspecified8.3201101
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August 20, 2019

Buffer Can't Be Beat!

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

As a digital marketing agency, we use Buffer for a variety of our clients. We specifically work with non-profits, so what we appreciate most is that it gives 50% discounts to non-profits, so it addressed affordability first and foremost. And, the free version is good for some of our budget-friendly clients! For small businesses, we always suggest Buffer for this reason.
  • Social media scheduling and planning tools
  • Reporting and analytics
  • Always improving & innovative (lots of updates per year)
  • User-experience could be sleeker/more stylish.
  • Weak social media from Buffer to offer extra advice and tips in the market.
  • Reporting is limited for Instagram (however this is the case for all social media schedulers).
3 - Social Media Manager, Marketing Manager, Content Creator
  • By scheduling ahead, we can choose the most optimal time to post in whatever time zone we prefer (at times it might be when the team is sleeping!). This has made our authenticity a lot more credible for our clients and our own social media.
  • The engagement has gone up because we are consistent now!
  • Buffer Analytics on the free plan are not very helpful, but on the premium/business plan are great! Unfortunately, some of our tight budget clients will not have access to those.
Buffer is much more affordable than some of the other apps we have tried! It also is more user-friendly, the support was quick to help and respond, and we had more success with posts.
Buffer is the perfect tool for teams managing multiple social media pages and needing to plan ahead. The scheduling options and calendar make it easy to see if you have made an error or if you are working in different time zones! I use Buffer less when it comes to researching hashtags or adding features to post like account tags. At times, I have to go back to the posts manually and add those. It is not always intuitive!

Buffer Feature Ratings

Content planning and scheduling
10
Content optimization
7
Workflow management
8
Campaign success analytics
8
Role-based user permissions & privileges
9
Mobile access
10