Chartbeat is the go-to software for real-time results.
August 25, 2020
Chartbeat is the go-to software for real-time results.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Chartbeat
We use Chartbeat all day every day, including on a big monitor in the newsroom to track what content is trending, but also in historical analysis to look back at what worked, when it worked, and why it worked, for future planning assignments. The interface is simply designed and easy to consume, making for quick transitions from data to real-time decisions and results.
- Real-time site monitoring
- Easy to consume graphs and data points
- Insightful historical analysis
- Historical data could go back further in time like Google Analytics.
- Better mobile app interface--I prefer mobile browser over app, but neither are ideal.
- More real-time notifications when things are trending or getting a lot of traffic
- Targeted sales approaches on specific news franchises or marketing campaigns
- Better address topics of interest to boost site traffic with relevant content
- Easy to demonstrate data achievements through simply designed interface
It helps us decide what topics to pursue for coverage, which stories need more prominence on our home page, and what articles to focus on for push alerts and social posts. Using this software has helped us make editorial decisions that have led to substantial gains in traffic and users.
Yes, especially the Heads Up Display, which helps us make more informed editorial decisions, streamlining a synergy between our digital platforms and our traditional on-air newscasts broadcast on TV.
We've noticed most of our audience is mobile-based, so by using the data Chartbeat provides we've been able to optimize content from a presentation standpoint that is best suited for mobile device consumption, breaking away from a longstanding practice of a focus on the desktop versions of stories. We also emphasize search as a focus for traffic referrals and seeing how much of our audience is coming in from search plays a dramatic role in our SEO planning and story assignments.
I prefer Chartbeat for its easy to use interface and its more accurate snapshot of real-time results. By including some measures, like not counting users who haven't scrolled or moused over a period of time, it provides a more selective display of website activity at any given time.