Chartbeat is a fantastic tool for analysing your website performance
August 26, 2020
Chartbeat is a fantastic tool for analysing your website performance
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Chartbeat
Chartbeat is being used across our entire organisation of more than 100 local and national news outlets. We use it each day to analyse the performance of our news articles and to review trends in user interaction. It allows us to see how well our work performs online; including Facebook, Twitter, Google Search and internally on our own website. It helps us in seeing which news articles and topics perform best to our customer base, allowing us to tailor our content in a way that brings the best rewards.
- Provides detailed, in-time performance figures of our news articles online
- Identifies trends in our customer and user interaction
- Offers historical detail on past news articles to see which stories have performed well previously
- The service could be broken down to provide page view figures for individual tags on our website metadata
- The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period
- Using Chartbeat allows us to see how many people view our content, and therefore quantifies our revenue income from this service.
Seeing how our visitors are interacting with our content is the prime use for us with Chartbeat. As mentioned previously, it allows us to see how well breaking or detailed news content is performing online, and often gives us inspiration to do follow-up content on this topic to maximise user interaction.
We often also use Chartbeat on our homepage and other website pages to see how many people are currently on each individual page. This allows us to tailor our homepage with articles that are performing best both internally and on social.
We often look at the amount of new users, regular users and loyal readers to see how many people continue to visit our sites. This is useful for seeing how far our stories are reaching to audiences. We also utilise the engaged time metric to see how long people stay on our stories. This helps to see how engaging our content is to readers. Concurrents is the main metric we use to analyse our performance in real-time, and as mentioned previously this gives us insight into what's performing best at a given time.
In a previous job I had use of Parse.ly and, while at the time I thought it was a very useful tool, it wasn't as detailed as the Chartbeat metrics. Chartbeat gives you more insight into concurrents on your website at a given time, rather than just individual stories, and when using the historical tool also provides wider detail on how each individual news article performed. This includes average engaged time, whether it performed best internally, on social or on search, and details how many page views that article generated. Chartbeat's integration with your website is also a useful tool for knowing when to move stories further up a page, based on its real-time interaction.