As important a tool in today's modern newsroom as a notepad and pen

Chartbeat is used across our company as a key analytical tool to monitor audience for our online news platforms. We use it at a national, regional and local level for in excess of 50 news media sites. In my own role I use it across a number of news platforms for which I am responsible. We allow all key editorial staff access to Chartbeat to monitor audience levels. It plays a key role in gauging immediate audience reaction to content and allows is to make operational and strategic decisions based on this information

Previously our company relied on Adobe for audience data and we had to accommodate an hour or two long lag before seeing the relevant data. In a rolling news operation this did not allow is to respond quickly to audience trends.
Since Chartbeat was made available it is used as a constant tool by our senior editorial team to judge what coverage is attracting audience and this influences further decisions over immediate editorial and strategic planning. Chartbeat is built into our hour-by-hour editorial operation and supported by daily, more granular briefings using Google Analytics.