As important a tool in today's modern newsroom as a notepad and pen
November 19, 2020
As important a tool in today's modern newsroom as a notepad and pen

Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Chartbeat
Chartbeat is used across our company as a key analytical tool to monitor audience for our online news platforms. We use it at a national, regional and local level for in excess of 50 news media sites. In my own role I use it across a number of news platforms for which I am responsible. We allow all key editorial staff access to Chartbeat to monitor audience levels. It plays a key role in gauging immediate audience reaction to content and allows is to make operational and strategic decisions based on this information
Pros
- Instant 'real time' analytics
- Audience sourcing data
- Flags to indicate important trends
- Access to historic and individual author data
Cons
- Historic data is limited to three months
- Chartbeat cannot differentiate between site and app results
- There is always a suspicion of a 'lag' in data as day closes
- I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
- Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.
Previously our company relied on Adobe for audience data and we had to accommodate an hour or two long lag before seeing the relevant data. In a rolling news operation this did not allow is to respond quickly to audience trends.
Since Chartbeat was made available it is used as a constant tool by our senior editorial team to judge what coverage is attracting audience and this influences further decisions over immediate editorial and strategic planning. Chartbeat is built into our hour-by-hour editorial operation and supported by daily, more granular briefings using Google Analytics.
Since Chartbeat was made available it is used as a constant tool by our senior editorial team to judge what coverage is attracting audience and this influences further decisions over immediate editorial and strategic planning. Chartbeat is built into our hour-by-hour editorial operation and supported by daily, more granular briefings using Google Analytics.
Simpler, more effective, real-time tool with broader accessibility for team
Do you think Chartbeat delivers good value for the price?
Not sure
Are you happy with Chartbeat's feature set?
Yes
Did Chartbeat live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Chartbeat go as expected?
I wasn't involved with the implementation phase
Would you buy Chartbeat again?
Yes
Using Chartbeat
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- The Real Time audience page
- History
- Specific author data
- HUD
- Search functionality
- Bundling multiple sites
Yes - Well although it is more limited than the desktop site. A useful app but could do with improved functionality
Comments
Please log in to join the conversation