Overall Satisfaction with Flight
Prior to Canto, all of our marketing material used to reside on a shared drive accessible within the organization network. All brand manager would own folders within which they stored marketing assets - images, brochures, videos, 3D assets. This caused issues because:
- Simple folders = no tagging = very hard to search for assets.
- No version control, approval history, and random nomenclature made it hard to identify which asset to use even if found.
- No access outside the organization, so could not be used remotely or shared with 3rd party partners and agencies; people would use wetransfer each time.
- Significant duplication of content, obsolescence, and storage consumption.
With Canto, all of the above get solved. We could enable access permissions to control modification, set up portals to share assets externally permanently, reduce storage with dedupes, and setup version control and a standardized folder structure and process. While this helped bring in significant efficiencies in process, the real win was in content management, tremendously reducing incidence or incorrect imagery used, safer, faster, and more effective development of ads and digital assets, and ensuring content quality.
- Portal creation.
- Deduplication.
- Tagging.
- Multi-folder assignment.
- Bulk upload.
- Mobile app.
- Browser compatibility.
- Reduced rework caused by incorrect assets.
- Reduced storage space with deduplication.
- Reduced bandwidth usage by replacing Wetransfer.
- Live access to assets by 3rd party partners.
Better cost-to-feature ratio; Getty was too limited in its feature set given a similar cost, and AEM & WebDAM had a huge feature set more suited for a large enterprise with a robust IT/Product team to really make full usage. For us - starting out in using a DAM - Canto was an excellent exploratory option, solving all critical issues and giving a chance to evolve processes.
Do you think Canto delivers good value for the price?
Yes
Are you happy with Canto's feature set?
Yes
Did Canto live up to sales and marketing promises?
Yes
Did implementation of Canto go as expected?
Yes
Would you buy Canto again?
Yes