The best bang for your buck if starting out
March 26, 2020

The best bang for your buck if starting out

Ashish Tewari | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Flight

Prior to Canto, all of our marketing material used to reside on a shared drive accessible within the organization network. All brand manager would own folders within which they stored marketing assets - images, brochures, videos, 3D assets. This caused issues because:
  1. Simple folders = no tagging = very hard to search for assets.
  2. No version control, approval history, and random nomenclature made it hard to identify which asset to use even if found.
  3. No access outside the organization, so could not be used remotely or shared with 3rd party partners and agencies; people would use wetransfer each time.
  4. Significant duplication of content, obsolescence, and storage consumption.
With Canto, all of the above get solved. We could enable access permissions to control modification, set up portals to share assets externally permanently, reduce storage with dedupes, and setup version control and a standardized folder structure and process. While this helped bring in significant efficiencies in process, the real win was in content management, tremendously reducing incidence or incorrect imagery used, safer, faster, and more effective development of ads and digital assets, and ensuring content quality.
  • Portal creation.
  • Deduplication.
  • Tagging.
  • Multi-folder assignment.
  • Bulk upload.
  • Mobile app.
  • Browser compatibility.
  • Reduced rework caused by incorrect assets.
  • Reduced storage space with deduplication.
  • Reduced bandwidth usage by replacing Wetransfer.
  • Live access to assets by 3rd party partners.
Better cost-to-feature ratio; Getty was too limited in its feature set given a similar cost, and AEM & WebDAM had a huge feature set more suited for a large enterprise with a robust IT/Product team to really make full usage. For us - starting out in using a DAM - Canto was an excellent exploratory option, solving all critical issues and giving a chance to evolve processes.
Response within 24 hours, proactive followup, and a good product roadmap to add new features that we could plan ahead with to evolve our own usage and capabilities. Any queries raised were not just answered, but answered in a way that we would actually be able to use and deploy - very rarely did any query go beyond a single query-response iteration, i.e. almost no clarifications were ever needed.

Do you think Canto delivers good value for the price?

Yes

Are you happy with Canto's feature set?

Yes

Did Canto live up to sales and marketing promises?

Yes

Did implementation of Canto go as expected?

Yes

Would you buy Canto again?

Yes

Flight by Canto was not the most powerful, technically advanced, or the most feature-rich, but for someone starting out in using a DAM for the first time it's a brilliant solution - has a very strong feature set for first timers, a very intuitive and easy-to-use interface, some very powerful technical integrations, responsive support, excellent tagging/sharing/user management capabilities... but the real killers are 1) how fast and easy it is to get set up and running, and 2) a very competitive (and customizable) price tag for the level of features offered. Add a robust product roadmap and evolving capabilities and very scalable expansion options once you're up and running, I would highly recommend this.