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"Folloze" the leader for your best microsite experience!
December 15, 2022

"Folloze" the leader for your best microsite experience!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

Folloze allows my team to create unique digital hub experiences at the 1:1 account level. Folloze boards are quick and easy to stand up, so it's an initial tactic I use with all of my ABM accounts. The microsite hub provides my sales team an immediate asset to share in early prospecting, and with the metrics and analytics features, we are able to measure success right away.
  • Ease of use for page creator
  • Visually modern, clean, well organized
  • Tracking, metrics, analytics
  • Easy navigation for user
  • Increased analytics - who visited the page
  • Movement in the header image
  • Page template options
  • Increased target account engagement
  • Opportunity for CSD / outbound calling (giving rep a reason to call and follow up)
  • Consolidated web experience - opportunity to post all things for given account in one place
It is incredibly easy to create a personalized account experience using Folloze. You have the flexibility to add the content that is relevant to the account and create a totally unique experience with features like "account team" visibility (and links to connect with each member of the team) and hosting of demo sessions executed for each specific account. You can create a secure experience by restricting access, as well, to protect that content that is truly unique to the specific account.
The entire support team at Folloze is impressive! They are incredibly proactive in addressing any and all needs our team might have, and they are responsive, as needed, when a question arises. They host regular open office hours where our team can not only learn from one another, but can also address with the Folloze team anything where we need assistance.
PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern.

Do you think Folloze delivers good value for the price?

Not sure

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

Folloze is well suited for any marketing role where there is a desire to quickly create a microsite experience. Field marketing with 1:few, industry marketing goals and scenarios could benefit from Folloze. I'm not sure if Folloze is the right platform for events, but it might be a learning curve where I just have not experienced that functionality yet.