Item: Folloze
Rating: 10
Author: Verified User

Overall Satisfaction with Folloze

Use Cases and Deployment Scope

We currently use Folloze in areas that support our overall ABM strategy. Including creating landing pages by industry, adding content that is then shared via our many digital channels, supporting sales with sales resource centers, and partner enablement. To day, we have created more than 20 boards that are actively being used company-wide and looking to expand into using it more for executive level events as well.

Pros and Cons

Pros

Landing Pages
ABM Orchestration
Source of Truth for Resources

Cons

Building more drag and drop templates
Playbooks for personalization

Return on Investment

We've decreased the time it takes to create pages
We've decreased the amounts of asks from other teams for pages
We've increased overall engagement across our ABM accounts

Usability

Before Folloze, my team and I spent days or weeks creating pages for our top industries and other areas. Folloze has made it easy for use to think of a concept and push it live in a matter of hours vs days. We have been able to create personalized experiences by industry as well as persona.

Support Rating

We meet with our CSM bi-weekly and he's been a huge help in helping us get the tool implemented into our systems and helping us walk through our overall strategy to ensure we're getting the best use our of Folloze. I'm also always in the loop for the most relevant upcoming webinars and events that can help our team.

Key Insights

Do you think Folloze delivers good value for the price?

Yes

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

Yes

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

Other Software Used

Sendoso, HubSpot Marketing Hub

Likelihood to Recommend

Folloze is really good at allowing anyone (not just developers) the ability to creating pages and quickly launch them as a part of an overall campaign.

Folloze is less suited for events. There are really good features but we've resulted to using Zoom vs Folloze to support our overall webinar strategy.

Ease of Folloze