Google Analytics is a MUST HAVE for any ecommerce business!
February 12, 2016

Google Analytics is a MUST HAVE for any ecommerce business!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used across the entire organization to manage client eCommerce site metrics. It addresses site performance as well as tracks sales. It helps us visualize if we are improving as a company, track vital information, and analyze business trends through a variety of data visualizations.
  • Google Analytics is essential for finding out how visitors access your website.
  • Google analytics enables you to see individual page performance through a variety of metrics.
  • Visitor segementation allows you to finetune your site based on a variety of interactions and the devices that the user is on.
  • There are so many capabilities on Google Analytics that occasionally it can be hard to navigate. I wish that there were easier formats to view exactly what you were looking for based on the medium.
  • I wish that you could view the discrepancies between AdWords and Analytics both within the Analytics interface.
  • SEO - Google has helped us analyze poor ranking pages.
  • Google Analytics has helped us identify postivie paid search performance based on interactions on the site that start with paid search but end with organic.
Google Analytics allows for further analysis where Google AdWords doesn't enable us to see. You can view very granular performance.
Google Analytics is a must have for any ecommerce business.

Using Google Analytics

40 - Paid Search Marketing, Search Engine Optimization, Website Analysis, E-mail Marketing
40 - all people using analytics are those who manage client data and use analytics to view any trends on the site and options for review
  • Site page / product page performance
  • Site rankings in accordance with google updates
  • Viewing how customers came to the site and their interactions once they got there
  • Visualizing the impact of paid search that has lead to organic conversions
  • Navigating year long trends / trends over time
  • New features on google analytics will help us navigate through Google shopping especially with buy button advancements.
  • Utilizing new marketing places and linking to our analytics account to track data.
We use Google Analytics every single day. It is an extremely valuable tool that has revolutionized our clients' sites and reporting.