One place for all of your data
September 10, 2019

One place for all of your data

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

It is used to track all our traffic analysis. Along with our traffic analysis, we are also using this for conversion tracking as we set up the goals in the analytics. For now, it is only used by the Marketing department but we have a plan to introduce this platform to the whole organization.
  • Understanding customers' behavior and interaction with the website is essential to study carefully to understand their likes and dislikes before making any changes.
  • Google Analytics provides important data on whether your web traffic is coming from desktop or mobile devices.
  • Looking at aggregated data gives us a much better read about which channels influence performance.
  • While Google Analytics offers amounts of information on your website performance, it is still somewhat limited.
  • Google Analytics can be confusing and overwhelming for new users.
  • With high investment in ads, we are seeing good numbers on Analytics.
We started using it but haven't really explored it, used at a minimum.
The support has been great and hasn't let us down.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?

Yes

Google Analytics is free of charge so everyone can use it. Plus you will get plenty of resources online to help you with getting started with Analytics.