Overall Satisfaction with Google Analytics
Google Analytics is the best, easiest and least expensive analytics platform on the market. We use it to monitor the health of our web site and see the customer journey. Specifically, with our current company, which is relatively small and new, it teaches us quickly what topics are of most interest to our prospects. Without GA, we just wouldn't know.
- Implementation: Adding a snippet of code to the site is easy.
- Metrics: It's pretty easy to tell one of 100 stories in the first 10 minutes with the platform.
- Automation: Setting up dashboards and automatic email of information makes it even more powerful.
- Depth: There is depth here but takes some work to get accustomed to the platform to find it.
- Agility: Sites change but GA doesn't always take that into consideration.
- E-Commerce: I would typically recommend another tool if the real money is needing to be tracked.
- Support for content that is most interesting to our prospects.
- Shows areas of the site that are weakest.
- Keeps the website top of mind internally.
GA is a free tool and is quite robust. Adobe was amazing but probably not worth the spend unless you are running an e-commerce site or need a deeper level of control.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes