GA is a must-have analytics offering for most sites
September 10, 2019

GA is a must-have analytics offering for most sites

James Arnold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is the best, easiest and least expensive analytics platform on the market. We use it to monitor the health of our web site and see the customer journey. Specifically, with our current company, which is relatively small and new, it teaches us quickly what topics are of most interest to our prospects. Without GA, we just wouldn't know.


  • Implementation: Adding a snippet of code to the site is easy.
  • Metrics: It's pretty easy to tell one of 100 stories in the first 10 minutes with the platform.
  • Automation: Setting up dashboards and automatic email of information makes it even more powerful.


  • Depth: There is depth here but takes some work to get accustomed to the platform to find it.
  • Agility: Sites change but GA doesn't always take that into consideration.
  • E-Commerce: I would typically recommend another tool if the real money is needing to be tracked.
  • Support for content that is most interesting to our prospects.
  • Shows areas of the site that are weakest.
  • Keeps the website top of mind internally.
GA is a free tool and is quite robust. Adobe was amazing but probably not worth the spend unless you are running an e-commerce site or need a deeper level of control.
Admittedly, I haven't needed much support over the years with GA. It pretty much works. When there have been problems, it was problems on our end that had to be corrected. But, Google is historically tough to connect with, so that's why my middling rating.

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You have to have site analytics. GA does a great job supplying the metrics most people need. Plus, there are integrations that allow it to be even more powerful. It's a must. However, if you are tracking e-commerce, I would suggest upgrading from GA to another offering.


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