Google Analytics: a great web analytics platform
October 17, 2019

Google Analytics: a great web analytics platform

Adam Hatfield | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is the cornerstone of our web analytics. We use it to monitor our web sites performance and gain insights around past performance and future opportunities. It is used by our digital and marketing teams. The key use case for it is viewing aggregate web data across a variety of dimensions.

Pros

  • Aggregates web data
  • Highly performant data capture
  • High availability and uptime

Cons

  • Getting more targeted in segmenting users
  • Integrating other data sources to web activity
  • Seeing actual search terms for organic traffic
  • Clear understanding of web performance
  • Low cost for web analytics
  • Uncovers insights that can be actioned
We have been using Google Analytics for over 10 years. Over that time we have periodically reviewed our analytics platforms a number of times. For us, it made more sense to stay with google analytics primarily because if we migrated to another platform we would lose the legacy/history of data we have in Google Analytics. Each time we have looked at another platform the additional or enhanced features were not enough for us to consider switching.
Google analytics support for the free version is basically self-service. Fortunately, there is a lot of support online and a wealth of knowledge for common issues or problems. In addition, you are able to purchase support through agencies or consultancies. I am sure if we moved to the paid version of Google Analytics the support would be good.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics is well suited when you are looking for a high-quality web analytics platform. Through a really basic integration (1 line of code) it is possible to get a very feature-rich web analytics platform that allows you to analyze, interrogate and report on your web activity. One thing holding it back is if you need to see activity, at the level of the individual, Google Analytics is not well suited for this.

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