Google Analytics is Our Go-To Web Analytics Solution
October 18, 2019

Google Analytics is Our Go-To Web Analytics Solution

Lindsay Halsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is our go-to tool for web analytics. It is free, powerful, and insightful. We install Google Analytics on all of our client's websites. The whole organization uses Google Analytics, our sales team, account managers, and customers. Google Analytics gives you the data you need to make informed decisions about your marketing.
  • Robust data.
  • Easy to use, yet powerful.
  • Continually evolving and improving.
  • Data overload - It can be easy to spend hours in Google Analytics without walking away with insights that lead to action.
  • Google Analytics provides us with the data we need to run impactful SEO campaigns and high return on investment paid search campaigns.
We like Google Analytics because it's free and powerful. And it works well for websites small to large.
Google doesn't offer much support, but the documentation is good.

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Google Analytics is well suited for marketing teams.