Google Analytics is Our Go-To Web Analytics Solution | TrustRadius

Use Cases and Deployment Scope

Google Analytics is our go-to tool for web analytics. It is free, powerful, and insightful. We install Google Analytics on all of our client's websites. The whole organization uses Google Analytics, our sales team, account managers, and customers. Google Analytics gives you the data you need to make informed decisions about your marketing.

Pros and Cons

Robust data.
Easy to use, yet powerful.
Continually evolving and improving.

Data overload - It can be easy to spend hours in Google Analytics without walking away with insights that lead to action.

Return on Investment

Google Analytics provides us with the data we need to run impactful SEO campaigns and high return on investment paid search campaigns.

Alternatives Considered

Adobe Analytics

We like Google Analytics because it's free and powerful. And it works well for websites small to large.

Support Rating

6

Google doesn't offer much support, but the documentation is good.

Key Insights

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Other Software Used

Google Search Console, Google Ads (formerly AdWords)

Likelihood to Recommend

Google Analytics is well suited for marketing teams.