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Easy to use and effective
May 17, 2021

Easy to use and effective

Cassidy Ebert | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

I use [Google Analytics] to track web traffic and get more info on who is visiting my site. This way I can target the correct audience. We see who is accessing our marketing materials through social media, then we analyze how we can get other users to visit our site in other ways.
  • Track users
  • ROI
  • Measure ad performance
  • Would like more advanced options
  • Easier interface
  • Not expensive
  • Easy to use
  • Gives all basic info needed
  • ROI
  • Target more efficiently
  • Learn where our viewers find us so we know where to spend ad money
I chose Google Analytics because, without the Premium version, it is affordable and easy to use for basic ad tracking. It is a great way to see who is viewing our ads, which is a big part of my job. I am able to really collect all the data we need in order to better target our audiences and figure out where our money should be going.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

[Google Analytics] is appropriate for any company looking to track their digital ads and get more info on who is seeing these ads, and where they came from. It would be less appropriate for companies who have all of their ads in one place, or have print ads instead of digital.