Hootsuite is a great tool for small marketing teams
October 03, 2024
Hootsuite is a great tool for small marketing teams
Score 8 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Professional
Overall Satisfaction with Hootsuite
There is so much to do for a small business, especially when it comes to social media and online presence. Hootsuite makes it a little easier to get things online and in one step to all channels.
When you're a small team, having a tool that helps to eliminate separate tasks, it frees up your day to do other things.
When you're a small team, having a tool that helps to eliminate separate tasks, it frees up your day to do other things.
Pros
- Multi-account management.
- Ease of use.
Cons
- More intuitive, step-by-step training for folks who don't know technology.
- Definite increase in reach (and thus engagement, follows, etc.) thanks to regular posting.
- Helpful to see our efforts pay off with the analytics reports.
Seeing a steady increase in the engagement on our posts seems to be connected to posting more regularly, which Hootsuite allows us to do easily. The engagement aspect is lacking, for example I can't see comments or comment back in Hootsuite on posts. The reporting is truly the most impactful, as it shows what's been working and what hasn't been, making planning for future content more efficient and effective.
I do find Hootsuite to be more user-friendly, cleaner, and includes much more reporting for the price. Sprout Social charges quite a bit more for fewer reports and fewer included aspects, like listening and ads. The interface is more aesthetically pleasing, as well, and seems to connect more accounts for a lower monthly fee.
Do you think Hootsuite delivers good value for the price?
Not sure
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
Yes
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes
Comments
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