A great value for a one-person shop
March 05, 2025

A great value for a one-person shop

Stephen Terrill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

I direct social media for a public school district. With Hootsuite, I have the ability to schedule messages, respond to comments and look at analytics from one central location.

My favorite use of Hootsuite is announcing snow days. When the decision is made to cancel school, I can make one post that is sent to all of the accounts with just a few clicks.

The mobile app is also very reliable when on the go.

Pros

  • Social Media Scheduling
  • Analytics and Data
  • Inbox monitoring

Cons

  • Inability to add alt text
  • Interactions with X are limited
  • Inability to choose a custom image size on Instagram
  • Increase in followers
I have had little issue using the platform. It is largely easy to understand and does not have any "hidden tricks" because it is straightforward in what it is giving you.
Brand consistency has gone up significantly since I started using Hootsuite. When posts need to go across multiple accounts, I can send them all at once without having to open multiple tabs and clicking through to send them out.
Hootsuite is all-encompassing and does not try to hide features behind paywalls. When you do not have a feature based on your chosen plan, it does not present the option like other platforms tend to do.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is wonderful if you have multiple accounts to manage across different social media platforms. Crossposting is a breeze, as is collecting data. You can avoid clicking through multiple tabs and memorizing the different menus.

When you only have one or two accounts, Hootsuite may be overkill unless you have to schedule things very frequently.

Hootsuite Feature Ratings

9.0
Boolean keyword searches
Not Rated
Filtering out noise/spam
9
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
9.0
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
8
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
7.3
Twitter
5
Facebook
10
LinkedIn
8
Instagram
6
Pinterest
Not Rated
YouTube
Not Rated
9.7
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
9
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

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