Item: Hootsuite
Rating: 9
Author: Verified User

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

Hootsuite is an integral part of my day-to-day role as a social media specialist. Without Hootsuite, I would be manually scheduling content, which would take too much time out of my day. I also love how Hootsuite pulls all analytics together into one spot that is easy to digest for not only me but also my clients.

Pros and Cons

Pros

Insights - customizable, innovative, all in one place, digestible
Schedule - easy to read in a weekly view, allows you to see all clients
Ads - these looks very put together and something our organization is looking into switching to

Cons

Uploading content into Hootsuite - Our team shares a protected Drive so we are unable to connect our Drive to Hootsuite. A better system there would be helpful.
Teams/Organizations - Luckily I am a newer member so I was figuring things out but I had a couple clients scheduled out for 2 months and I accidentally deleted the organization which meant it deleted all of my scheduled posts. It was a bit heart-wrenching to find out there was not a reset or retrieve organization on this. There should be an easier or more streamlined process to setting up certain social clients into a bucket thats easy to use when scheduling.
When scheduling posts, please make a monthly view that actually shows the posts. Many people work in month long batches so when we can only see a week it makes for a lot of unnecessary back and forth.

Return on Investment

I save on average 3 hours a week being able to use a scheduler versus having to manually schedule several clients into each social platform they have.

Usability

There are a couple of confusing things, especially as you first get started. But I do think that once you get the hang of it it is easy to navigate. I would probably have to show any team members who were added, how to find their way around but it wouldn't take long.

Social Media Impact

Hootsuite has added new and relevant features to my scheduling and posting routines. I love that I can use a best-time estimate feature - I have seen social media numbers start to climb since listening to that advice. I have not had any issue with posts not going out as scheduled so I worry less with Hootsuite.

I would love to see us be able to add music to a post before scheduling!

Alternatives Considered

Sked Social and Sprout Social

In my opinion, SKED was a mess of a resource to use for a year and a half but cost was a big factor. Luckily I found Hootsuite pricing and realized it's not that much more expensive so we made the jump.

My experience with Sprout Social was lovely, the price tag wasn't.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Other Software Used

monday.com, Google Sheets, Google Drive

Likelihood to Recommend

Besides the aforementioned unfavorable Hootsuite qualities, I do still think it is a great resource. I would recommend it for scheduling, insights, ad insights, and listening as well.

Hootsuite Feature Ratings

Comments

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Hootsuite is a great starting resource for people working in social media.

Software Version