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Hootsuite Enterprise Review 6 of 43
Review: "Hootsuite Enterprise: the time-saver of the company"
https://www.trustradius.com/social-media-managementHootsuite EnterpriseUnspecified7.8244101
Francesca Confortini profile photo
February 23, 2017

Review: "Hootsuite Enterprise: the time-saver of the company"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hootsuite Enterprise

Hootsuite Enterprise is being used by the marketing department of the organization of the company I work for, the Institute of Contemporary Music Performance, a Popular Music University. The reason we chose to use Hootsuite as our main software to manage social media is its versatility, as it is very effective for us in terms of management of different pages and platforms at the same time, but also in terms of campaigns and promotional plans. We also use its insight tools to keep track of our work and compare it with our competitors.
  • Effective management of different pages and social media in real time.
  • Clear and well guided creation of promotional campaigns and micro websites - extremely useful for launching contests of any kind (video, photo, etc.).
  • Easy to use adding people to the team - which is not possible using the Free version.
  • I would suggest an agreement with Instagram would be great as the scheduling process works but Hootsuite cannot post anything on that platform without passing through a mobile phone.
  • Sometimes I lose the access of pages randomly - it disconnects and takes a while to reconnect.
  • I think that all the members of a Hootsuite Enterprise team should have an Enterprise account activated, not only the super admin. This might cause problems as some features are not available for free users even if they're a part of the Enterprise team.
5 - We use Hootsuite Enterprise to manage our social media platforms, which are five different Facebook pages, a Twitter account, an Instagram account and a Linkedin account. The social media management is under two departments: mainly the marketing one, but also the events organisation one. Through Hootsuite we are also able to see whoever has scheduled anything, even if it was another member of the team.
  • We have noticed our numbers increasing in pretty much all the platforms we are using Hootsuite.
  • Thanks to the competitor analysis, we can always keep track of our work and get more conscious about our marketing choices in terms of social media.
  • Thanks to the customization opportunities, we can create a considerable variety of campaigns.
I had almost the same pros and cons by using the two softwares, even though on one side Zoho Social gave me tips and hints about the scheduling process (something that hootsuite does not have as a feature). At the beginning I thought this was a valuable point, but then the whole management system of Hootsuite revealed itself as more efficient overall. I also had trouble with notifications on my mobile phone when using Zoho, while the system used by Hootsuite seems to work better in terms of communication computer-phone.
The typical scenario is a long period of vacation, such as the Christmas holiday break, in which posts need to be scheduled effectively and everything needs to be in place in order for the company not to lose track of the work and not to miss any posts. I could rely on Hootsuite by planning in advance all my work and when I came back everything went according to plans. The notifications that I needed to see if anything wasn't going the way I planned all came in time for me to fix the issue ASAP and I thought I could really rely on the software.

Hootsuite Enterprise Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
6
Broad channel coverage
5
Content planning and scheduling
9
Audience targeting
5
Content optimization
Not Rated
Workflow management
10
Automated routing and prioritization
Not Rated
Customer interaction histories
8
Bulk actions
6
Lead generation
9
Content marketing
9
Paid media management
7
Campaigns and promotions
9
Twitter
9
Facebook
9
LinkedIn
9
Google+
Not Rated
Instagram
6
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
9
Role-based user permissions & privileges
5
Mobile access
7