Hootsuite Pro - Now that you've used the best, Why even try the rest?
August 15, 2016

Hootsuite Pro - Now that you've used the best, Why even try the rest?

Mark Cohen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We use HootSuite to manage the multitude of social media accounts we manage for ourselves as well as clients - LinkedIn company and individual pages, Facebook personal and company pages, Instagram, we even update Wordpress blogs from HootSuite.

We take advantage of its scheduling capabilities, ease of use and synchronicity across all devices, apps that plug into it and its Chrome plugin "Hootlet."

Pros

  • It is a true dashboard. It is easy to set up and manage multiple social media accounts.
  • Scheduling social media posts is easily done in bulk via upload, in advance, or in the moment with the Hootlet plugin for chrome.
  • We also use Hootsuite across mutliple devices - laptop, mobile phone, and tablet. It syncs well and has a very similar experience across each device.
  • It is easy to integrate other applications with Hootsuite for content, analytics, etc.

Cons

  • At times link previews do not work so we have to cut and paste links and previews into the scheduling window, this cuts down on our efficiency.
  • Analytics are still not up to snuff though, I have to admit, there are better analytics purportedly available but the price is high relative to other solutions.
  • Though apps are easily integrated, some work better than others and it takes time to figure that out. There also doesn't see to be a way to provide feedback in those apps that don't work quite as well.
  • It makes us very efficient and effective in terms of social media monitoring and management.
  • It makes it easy to add or delete new clients and/or social networks, again highly efficient.
  • The only negative is still having to use other apps to get more advanced functionality at an overall reasonable cost. It would be great to have just one app - a pipe dream, I know, but...
We've been using HootSuite since the advent of such tools and frankly, haven't looked at these other tools for a few years. SO, it is possible that we'd like one better. With that written, we are comfortable enough and satisfied enough with HootSuite to continue to use it and not be concerned about a full re-evaluation yet. Part of that is due to constant updates from Hootsuite.
HootSuite is well suited for individuals or small teams managing multiple social media accounts. It probably won't work as well in an enterprise, but there is a solution which addresses that.

Hootsuite Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
6
Sentiment analysis
6
Broad channel coverage
8
Content planning and scheduling
9
Content optimization
7
Workflow management
9
Automated routing and prioritization
9
Bulk actions
10
Lead generation
7
Content marketing
9
Paid media management
7
Campaigns and promotions
7
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Pinterest
9
YouTube
9
Campaign success analytics
7
Real-time tracking
7
Role-based user permissions & privileges
10
Mobile access
10

Using Hootsuite

Myself - social media strategist, contractors who are social media implementors. So anywhere from 1 - 5 based on workload.

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