Hubspot Is For Every Marketer
Updated February 05, 2015

Hubspot Is For Every Marketer

Sara Barrett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with HubSpot

We use it across the entire organization. We use to to manage our contact, send out segmented email campaigns and to track anything and everything with our website. It's the tool we use to communicate effectively with all of our clients and our staff members. It allows us to cater content to our very different audiences that we have, and allows us to communicate with our clients in a way we never have been able to before. It's helped us increase SEO and website traffic, as well as has given us the educational tools to keep up with current marketing trends; as a small business, the support and education we receive allows us to keep our marketing internal, saving us a lot of money!

Pros

  • Customer Support and Education
  • Easy User Interface
  • Email Marketing
  • Blogging
  • Keyword Managaemnt

Cons

  • There should be more training on designing an attractive email blast with Hubspot templates
  • Integration with Demandforce
  • More marketing tips for business to consumers
  • Increase in website visits and leads
  • Higher click through rate on emails
  • Blog readership increased
Constant Contact is extremely limited in what they offer - essentially, everything the Hubspot email function offers is what you get with Constant Contact. However, if you have another way to track leads from your website and are just looking for a way to send out emails in a cost effective way - then Constant Contact is a better choice.
It's the core of our marketing efforts - and the education and marketing support we receive from them is AMAZING. Couldn't do without it!
Hubspot is a great tool for any company that is looking to gain online leads - which is EVERYBODY!

HubSpot Marketing Hub Feature Ratings

9.1
WYSIWYG email editor
5
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
9.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
9.3
Dashboards
10
Standard reports
10
Custom reports
8
10.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

4 - Sales uses it for lead generation and tracking, as well as contact management.
Marketing uses it for SEO, email creation and management, keyword management, blogging, content marketing, website analytics.
Management uses it for reporting and to oversee the marketing and sales department efficiency.
Our front desk uses it to send out appointment reminders, to gather additional patient information, and to check on coupon "claims".
1 - The great thing about Hubspot is that they make it easy for any skill level to use their platform. They have tutorials, tips, classes and instant support for any problems someone new to the system may encounter. Hubspot is great software with tons of usability. However, I think that a business needs to have at least 1 person who is dedicated to really delving in and learning all the Hubspot features.
  • Lead Generation
  • Blog optimization
  • SEO
  • Marketing metrics and reports
  • We use the training materials that Hubspot provides to educate our entire staff and other practices that we consult with.
  • Integration with our POS software, Millenium

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