Hubspot has my heart
Updated November 03, 2016

Hubspot has my heart

Alicia Busse | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We use Hubspot in the Marketing Department for our organization. It addresses lead nurturing when a prospect is going through the funnel so that we can send them offers and updates through email to keep them engaged while allowing us to monitor open/click rates of those emails. It also helps us run more accurate reporting and reach out to specific groups of people we want to target with our email marketing. It keeps our prospects' information neat and organized as well.
  • They don't just give you "How To" articles to teach you how to use their product, they give you an entire online class experience to show you exactly how to use every function and how it could be useful to you and your company. They even teach you how to improve your knowledge and skills in the marketing field.
  • Their support engineers are the best support team out there. I am delighted to call them any time I run into an issue or come across something I don't understand and would like their insight on. They happily double check my work to make sure that I am doing exactly what I am setting out to do while working to improve it if they have ideas. I seriously LOVE their customer service.
  • Easy to use and functional in all areas of marketing.
  • I do wish that their Sales CRM tool integrated with their marketing tool better or at least mimicked it in certain ways. Such as making it easier to create lists of prospects based on characteristics and activities.
  • Much faster lead conversion and generation.
  • Easier to gather information from our prospects and give us a reason to contact them when they fill out a form on our site.
  • Increased employee efficiency and knowledge growth in the Marketing Department.
I think it is well suited for both beginners and experts in the marketing field, but especially great for beginners and start up companies who need a great marketing system to navigate them to success. It may be less appropriate for very large companies but it's hard to say as I have only ever used them at the start up I work for.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

8 - Marketing and Sales
2 - Knowing how to use all of the features in Hubspot Marketing as well as Sales Pro. Such as emails, forms, calls-to-action, list building, reporting and so on.
  • Husbpot has really allowed us to track how our email campaigns are doing.
  • We are able to integrate sales and marketing together and make a cohesive team effort in gaining prospects
  • Referral program
Because they are always improving their product and seem like they really care about teaching their customers how to become better marketers and sales people with their ongoing training resources. Plus their customer support is the best!