Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot CRM within our Sales and Solutions portfolio, linking both pre-sales activities and our digital marketing. By hooking both services together, our marketing campaigns contacts are managed in HubSpot and depending upon contact responses, hot leads are pushed into the Sales pipeline for follow-up. This funnel together with the pipeline of Sales activity ensures we have a single version of the truth when planning our future activity and corresponding with potential future clients.

Pros and Cons

Nice clear pipeline view of Sales prospects and in flight activities
Clear reporting with dashboard and custom reports
Good CRM integration with third party websites
Campaigns management and reporting is particularly good
Good GDPR management

Historical versus current data reporting, e.g. pipeline views compared to same periods from previous years
Scheduled outputs at a report level and not just dashboard level
Social media listening to complement the social media publications

Return on Investment

For digital marketing, our ROI came about by removing point solutions and consolidating into HubSpot.
For Sales, our ROI is on the back of improved pipeline reporting and targeted leads generation

Usability

HubSpot CRM is an intuitive CRM solution and once set-up, simple to navigate and get to the right landing areas quickly. With the use of dashboards and drill downs report, finding the details of deals, hot leads and contacts is simple.

Team Alignment Benefits

The progression of a prospect, through to lead and/or hot lead, based upon our business rules, has really accelerated and focussed our sales function in finding the right organisations and decision makers to support our potential future clients. These features were the main drivers for choosing the product and HubSpot CRM has delivered on this vision.

Alternatives Considered

Salesforce Commerce Cloud, Salesforce Service Cloud, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM) and Zendesk Sell (formerly Base CRM)

We chose HubSpot CRM because of the ease of integration with our existing website and low cost service charges. Overall, we were not compromising on functionality to deliver our ambition.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Salesforce Service Cloud, Zendesk Sell (formerly Base CRM), SAP CRM

Likelihood to Recommend

HubSpot CRM is a really good, low cost CRM which has a vast range of services provided you take advantage of them. It does most things reasonably well. It you want to tailor your CRM a lot, then HubSpot CRM may not be the solution for you, but then, this is reflected in the price you pay. With the addition of new modules such as the CMS, HubSpot CRM can consolidate your point solutions into a joined-up, digital campaign management CRM solution with Sales and Customer Service support. Ideal for SMEs.

HubSpot CRM delivers real value, loads of functionality and a clear user interface at low cost. Even our sales department can use it.

Overall Satisfaction with HubSpot CRM