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HubSpot CRM: A Top Choice for a Business' First CRM
October 08, 2021

HubSpot CRM: A Top Choice for a Business' First CRM

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot Marketing Hub

We utilize HubSpot Marketing Hub Enterprise and integrate it with our Salesforce Sales Cloud Enterprise to automate and manage our email marketing, social media, nurture campaigns, landing pages, and automation workflows. The tool provides a very intuitive user interface and integrating the tool with Salesforce is easy with some caveats related to how HubSpot and Salesforce treat leads differently.
  • Organize, segment, and details on Contacts
  • Integrates with Salesforce Sales Cloud to augment Salesforce information
  • Email, call, and update contacts from within HubSpot
  • Revenue attribution is functional, but limited
  • No native event management module
  • Contacts currently groups Leads and Contacts from Salesforce
  • Increased contact activity visibility
  • Marketing and sales collaboration
  • Automation of lead outreach
HubSpot is an intuitive tool that is easy to implement if a business has a straightforward sales and contact segmentation approach. For businesses with more complicated setups, HubSpot's free CRM offering might not provide the advanced features required to meet all of their needs. Salesforce is still the preferred CRM for users that can afford it and need the best integrations, reporting, workflows, and customization.

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

HubSpot is a great introductory CRM that businesses can use to digitize their contact management, sales processes, and segmentation efforts. The paid versions add power to this tool as a business scales and need more sophisticated features. HubSpot is very good at offering an intuitive user experience for both admins and end-users. HubSpot Academy offers free courses on both theory and software.

Using HubSpot Marketing Hub

HubSpot is very easy to set up and implement. It's simple and a great option for businesses adopting a CRM with options to upgrade in order to gain access to more features and insight at a cost. For a free tool, HubSpot should be on the radars of any business that does not need an advanced CRM setup.