Hubspot CRM for a fast growing start up.
July 26, 2022

Hubspot CRM for a fast growing start up.

Robert Newman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

Vivi leverages Hubspot CRM for B2B DevOps needs. By tracking Marketing, LeadGen, and Sales activities closely from team-owned and maintained dashboards fed by custom reporting features, we are able to forecast with accuracy, make informed decisions, and continually improve our workflows.

Pros

  • Integrations with Google ecosystem.
  • Automatically tracking sales and marketing efforts.
  • Sales productivity tools and features.

Cons

  • Custom reporting.
  • Integrations with 3rd party tools.
  • Workflows
  • Quicker ramp time for new reps.
  • Greater insight into where pipeline is coming from and where to apply more effort.
Well, I think. Like most things, if there are clear workflows and a careful setup - HubSpot is a very intuitive and easy-to-use CRM.
HubSpot is a good tool for creating alignment between sales and marketing. I run all BD efforts for Vivvi, which often requires great collaboration between the two BUs. I use custom reporting and dashboards to keep all teams transparent and up to date on efforts. It also helps me to track and report back attribution across the different stages of our client buying cycle.
I inherited Salesforce at this organization. Though it's perfectly capable for where we are today, I do feel we will be migrating to Salesforce in the future to take advantage of better integrations with a growing MarTech stack and more detailed reporting and dashboards across the organization.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

I would say HubSpot is well suited for SMB organizations looking to scale quickly and reduce cumbersome manual workflows. The tools Hubspot offers relative to their price are good enough to get any business jump-started, and there's plenty of room to grow. As an organization's needs become more complex and the desire to integrate with third-party tools and generate custom reporting becomes a priority, Hubspot is less appropriate.

HubSpot CRM Feature Ratings

7.0
Customer data management / contact management
6
Workflow management
6
Opportunity management
6
Integration with email client (e.g., Outlook or Gmail)
8
Quote & order management
Not Rated
Interaction tracking
9
Not Rated
Case management
Not Rated
Call center management
Not Rated
Help desk management
Not Rated
7.0
Lead management
7
Email marketing
7
5.5
Task management
5
Billing and invoicing management
Not Rated
Reporting
6
7.0
Forecasting
Not Rated
Pipeline visualization
7
Customizable reports
7
8.0
Custom fields
8
Custom objects
8
API for custom integration
Not Rated
Not Rated
Role-based user permissions
Not Rated
Single sign-on capability
Not Rated
Not Rated
Social data
Not Rated
Social engagement
Not Rated
8.0
Marketing automation
8
Compensation management
Not Rated
Not Rated
Mobile access
Not Rated

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