Hubspot is great for solopreneurs or enterprises, for SMBs there are better options.
September 28, 2022

Hubspot is great for solopreneurs or enterprises, for SMBs there are better options.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

Hubspot is a great platform for two different kinds of businesses in my opinion: solopreneurs who need a place to store customer data and notes along with a basic sales pipeline to track sales; and enterprise-level accounts. Why such a breadth? To get meaningful automation with Hubspot cost upwards of $800/month, which is simply not accessible to SMBs. However, they offer a generous free plan, and if you don't need automation, it's a great CRM.

Pros

  • Deals pipelines.
  • Storing emails/customer data in one place.
  • Allowing you to track meetings and calls.

Cons

  • Automation starter plans.
  • Ability to implement goals throughout a workflow rather than simply an overall workflow goal.
  • The ability to filter by "today".
  • Better sales tracking.
  • Easier to close deals.
Most CRMs are very similar. I do like Hubspot's UX on their contact records, as it makes it really clear what is being logged. It also allows you to filter what is logged so you can see what is pertinent without being overwhelmed with information you do not want to see.
I am a solopreneur so don't have a sales or marketing team, however, speaking on behalf of clients I can say that I have seen Hubspot make things much more clear for both teams. It allows marketing to pass leads off to sales at the most appropriate time without having to give large briefs because all the information is there.
Depending on the client and what I am doing, determine whether I recommend Hubspot or ActiveCampaign. ActiveCampaign has very similar Customer Experience Automation at a fraction of the cost. The UX isn't as good and it doesn't log emails per contact (only on deals), but it is a great tool. However, for an enterprise solution, Hubspot is certainly the way to go.

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

As mentioned before, I would recommend Hubspot for either very small operations or enterprise levels. For SMBs that want automation, there are other platforms I would recommend that are going to be more cost-effective.

HubSpot CRM Feature Ratings

9.0
Customer data management / contact management
10
Workflow management
9
Opportunity management
8
Integration with email client (e.g., Outlook or Gmail)
10
Quote & order management
Not Rated
Interaction tracking
8
8.0
Case management
8
Call center management
9
Help desk management
7
8.0
Lead management
8
Email marketing
8
4.7
Task management
4
Billing and invoicing management
3
Reporting
7
8.3
Forecasting
8
Pipeline visualization
9
Customizable reports
8
8.7
Custom fields
10
Custom objects
8
API for custom integration
8
10.0
Role-based user permissions
10
Single sign-on capability
Not Rated
7.5
Social data
8
Social engagement
7
7.0
Marketing automation
7
Compensation management
Not Rated
8.0
Mobile access
8

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