Item: HubSpot CRM
Rating: 9
Author: Dennis Waldrop

Use Cases and Deployment Scope

I am a BDR, and so I use HubSpot to manage calls and emails to contacts and organizations. I create sequences and manage my activity.

Pros and Cons

I love how HubSpot tracks my activity
I love how HubSpot manages my sequences and task reminders
I love how HubSpot shows me multiple views if I need it (task vs. email vs. calls)

I would love to see HubSpot track activity POST sale, once we have handed a sale off to operations.
I think HubSpot is doing pretty well on a lot of other things. I am a fairly new user and still learning.
I think HubSpot is doing pretty well at what I need to do.

Return on Investment

It has helped us track sales activities
It has helped us in that all reps use the platform
It has assisted with deal cycles.

It is much easier to use than other CRMs that I have used prior. I have found that it has been easier for me to learn and get right to my work and tasks than previous CRMs where I had to incorporate a lot of training before I could even do my job.

Alternatives Considered

Salesforce Essentials and Catalyst by Zoho

Salesforce is like this juggernaut that takes a lot of customization to get it working correctly. I have worked with Salesforce when the admin did a great job modifying the platform in such a way that it worked well, and I have worked with a company who did a terrible job of modifying the platform that made the sales process very rigid and tedious. Zoho never struck me as robust enough. HubSpot fits in a perfect spot in the middle of that. This is my first time using HubSpot, but I have thoroughly enjoyed my training and use of it thus far. Very easy to use and learn.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

For what I do with task/email/calls to create business for my company's sales team, HubSpot does well. I can easily track my activity, check reporting and manage my task list. The only opportunity I have seen is what HubSpot does for my company post-sale. It may be that I have not looked too deeply into that part, but just what I have seen thus far.

Great experience at my new job!

Overall Satisfaction with HubSpot CRM