Would definitely recommend HubSpot CRM.
October 30, 2023

Would definitely recommend HubSpot CRM.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We bought the enterprise version of HubSpot in conjunction with SalesForce enterprise as our CRM. HubSpot was used to publish and manage social media, manage all inbound and outbound marketing lead generation activity, and automate processes and the connection between marketing and sales teams.

Pros

  • Monitoring the activity of known and unknown leads.
  • Lead scoring based on activity.
  • Automating lead generation workflows.
  • Managing attribution.

Cons

  • Reporting wasn't as granular as we wanted and forced some manual data extraction.
  • Pricing model, I like the modular, but it's a big jump from the basic.
  • Improved productivity in the lead generation team.
  • Increase in the quantity of marketing qualified leads.
  • Increase in the quality of sales qualified leads.
Once you learn the lingo and convert your processes to match the HubSpot best practice (handy university included in the platform to help you do this), it is very self-explanatory. They have great customer success managers who check in on a regular basis to help you achieve your goals.
It took a while, but numbers talked to the sales team, and once the platform was in place and the leads were being produced, the sales teams got on board, and meetings became more aligned and focused on how we could work together on the next campaign.
At the time of selection, HubSpot had a better user interface, integration capability and combined functionality of several marketing tools in one.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

If you have the budget and a dedicated resource to drive engagement, then this is definitely the best tool on the market. I have used many different platforms, and this is by far the most intuitive and easy to use. It integrates well with many other platforms and CRMs and is really the one-stop shop for all marketing tools in one hub.

HubSpot CRM Feature Ratings

10.0
Customer data management / contact management
10
Workflow management
10
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
10
Quote & order management
10
Interaction tracking
10
10.0
Case management
10
Call center management
10
Help desk management
10
10.0
Lead management
10
Email marketing
10
9.7
Task management
10
Billing and invoicing management
10
Reporting
9
10.0
Forecasting
10
Pipeline visualization
10
Customizable reports
10
10.0
Custom fields
10
Custom objects
10
API for custom integration
10
10.0
Role-based user permissions
10
Single sign-on capability
10
10.0
Social data
10
Social engagement
10
Not Rated
Marketing automation
Not Rated
Compensation management
Not Rated
Not Rated
Mobile access
Not Rated

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