Sophisticated CRM with user-friendly email marketing tool
June 20, 2025

Sophisticated CRM with user-friendly email marketing tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We use HubSpot CRM as our central database to track subscriber count and online activity. We communicate with supporters, grassroots activists, event invitees, donors, and other stakeholders through email marketing. The contact data in the CRM is also used to match individual profiles to IP addresses for digital advertising audiences.

Pros

  • Email marketing
  • CRM automation
  • Customer support response time

Cons

  • User interface in form builder
  • User is automatically logged out frequently
  • Email open rate data is somewhat unreliable
  • Increased average email open rate to 30%
  • Helped grow database to nearly 400,000 contacts
  • Provides comprehensive social media reporting
I had about ten years of experience with customer relationship management software and email sending platforms prior to using HubSpot. I've found that you eventually get the hang of it if you only need basic functionality, but training employees takes a bit of time. I have needed to outsource more complex work to professional web developers and IT experts from time to time.
HubSpot CRM allows you to create much more complex and sophisticated workflows than most competitors that I have used. At the same time, it does the basics very well if all you want to do is create a list of contacts, send them emails, and measure your email deliverability and engagement metrics.

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

HubSpot was not designed with public policy issue think tanks in mind, but it can be adaptable if you know what you are doing. I inherited it when I was hired, and despite never using it before, have renewed our subscription multiple times. It does the basics well, while allowing you to build out more complex custom properties and workflows if needed.

HubSpot CRM Feature Ratings

9.3
Customer data management / contact management
9
Workflow management
9
Opportunity management
Not Rated
Integration with email client (e.g., Outlook or Gmail)
Not Rated
Interaction tracking
10
Customer Service & Support ()
Not Rated
8.5
Lead management
8
Email marketing
9
9.0
Task management
Not Rated
Reporting
9
8.0
Forecasting
Not Rated
Pipeline visualization
Not Rated
Customizable reports
8
8.3
Custom fields
9
Custom objects
8
API for custom integration
8
9.0
Role-based user permissions
9
Single sign-on capability
9
6.5
Social data
8
Social engagement
5
6.0
Marketing automation
6
5.0
Mobile access
5

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