HubSpot CRM is the number one tool for sales enablement
July 02, 2025

HubSpot CRM is the number one tool for sales enablement

Dan Wilkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

HubSpot CRM is the centre of all my companies sales operations. I solely run the sales function, and upon joining I knew that HubSpot CRM was needed as I had used it in my previous role.

I currently use it for cold outreach, so it houses contact information, and then I also use it for email work by using the template function, and as the sales operation grows I am monitoring deals through HubSpot CRM, by creating custom fields and utilising note taking.

I have integrated HubSpot CRM into our Gmail so that it tracks all of my email work, whilst also tying it into our LinkedIn automation tool so that it creates contacts based on LinkedIn connections.

HubSpot CRM has become the central pillar of the sales operations.

Pros

  • Field Customization meaning it is easy to track the information you need
  • Easy to use UI, very streamlined and simple to use
  • A wide range of integrations makes it easy to use it as the single source of truth for your organization
  • List and view creation is varied meaning it is easy to segment data

Cons

  • Could be slightly easier to edit custom properties once they're already in use. For example changing from a single line text field to a dropdown field isn't possible if the field is in use in certain areas
  • The remember me function when logging into HubSpot CRM through Google is a bit patchy and leads to be having to repeat log ins
  • I find it can be a bit slow to reflect changes to user status (admin - super admin) for example
  • As the founding sales staff, HubSpot CRM has fast tracked my outreach leading to a 300% increase of the number of demos booked weekly
  • It has allowed me to increase the number of dials done per day from 0 to 100
  • It has also given us the function to increase our cold contact base from 0 to over 3,000 contacts
  • Through it's integrations and reporting, it has enabled us to better track interactions on our website, also leading us to being able to follow up on these inbound leads more efficiently and accurately
I find that HubSpot CRM is super simple to use. The UI is very self-explanatory and if there is anything that has stumped me, the help centre provides the answer straight away.

I feel as though everything is very simply labelled, and it isn't overly convoluted with too many unnecessary sections.

You're also very easily able to customize fields, lists, views and dashboards allowing it to do exactly what you want it to do, very easily.
I found that HubSpot CRM is the go to CRM solution on the market for sales.

I have tried other CRMs which I often found were lacking features meaning you couldn't do half the things you wanted to, or they were on the other end of the spectrum where they were too specialised in one area of sales (for example deal nurture as opposed to full sales cycle) to be truly effective.

I've found that HubSpot CRM gives you the barebones you need, and the freedom necessary to flesh it out to exactly what you want it to do.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

From my experience I find that HubSpot CRM is the perfect CRM to use when working in sales. I have used other CRMs and they just don't have the same functionalities as HubSpot CRM. By combining their integrations (gmail, Aircall, website tracking), alongside their easy to use UI, and simple custom field generation it is the perfect centre for tracking all outbound sales work.

I also love how easy it is to manipulate filters allowing you to create very specific outreach lists when dialling. It is also just as functional for deal tracking, as due to custom fields / list creation you can separate out contacts that are in deals from those that are completely cold meaning it is easy to keep nice and clean.

I have not really uncovered any areas where it is less appropriate as of yet, as for sales and outreach it has done everything I would need it too.

HubSpot CRM Feature Ratings

10.0
Customer data management / contact management
10
Workflow management
10
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
10
Quote & order management
Not Rated
Interaction tracking
10
8.0
Case management
Not Rated
Call center management
Not Rated
Help desk management
8
8.5
Lead management
9
Email marketing
8
10.0
Task management
10
Billing and invoicing management
Not Rated
Reporting
10
9.0
Forecasting
8
Pipeline visualization
9
Customizable reports
10
10.0
Custom fields
10
Custom objects
10
API for custom integration
10
7.0
Role-based user permissions
8
Single sign-on capability
6
Not Rated
Social data
Not Rated
Social engagement
Not Rated
Not Rated
Marketing automation
Not Rated
Compensation management
Not Rated
10.0
Mobile access
10

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