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HubSpot Sales Review: "The Leader in Inbound Marketing and a Solid Free CRM"
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Michael McBrien profile photo
January 11, 2019

HubSpot Sales Review: "The Leader in Inbound Marketing and a Solid Free CRM"

Score 10 out of 101
Vetted Review
Verified User
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Overall Satisfaction with HubSpot Sales

HubSpot is now the cornerstone for our company to collect and maintain our contact and sales data. We have integrated it with our ERP and it gives a single place to access our customer's information, browsing habits, and market segmentation.
  • Easy access to a large amount of information for our sales and marketing team.
  • Fantastic API for integrating with other services.
  • Robust email marketing tools allow us to send targeted, timely emails to our customers.
  • It's relatively expensive, especially for a large number of contacts.
  • HubSpot does a bunch of things, but some items like tasks lack important features like export and import.
  • Data-driven results let us know what we are doing and where we are making money. We can easily see what is working for us, and what increases our revenue.
  • Maintaining all of the contacts histories in a single location allows and of our sales, service or support employees to have a firm grasp on our customers and provides the backbone for excellent customer service.
HubSpot's tools, ease of use and feature set is fantastic. The all-in-one solution with a solid API tipped us over the edge. Being able to focus less on integration costs and time with other systems allowed us to concentrate on deploying HubSpot and training our company to use it without the technical glitches and complexity of using several products that did not natively work with each other.
We look at total contacts, that are segmented to match our companies goals and needs and to ensure we are correctly marketing to each segment. We track sales by salesperson, sales by product, sales by product categories, and sales by segments. HubSpot is able to give a good idea of what is happening using the basic reporting, but we still rely on our ERP for actual sales numbers.
HubSpot Sales handles custom sales funnels extremely well. Our team has defined a dozen different sales funnels that are unique to each area of our business. The familiarity makes it easy for all of our users to understand what is going on and for our leadership to view sales forecasts and ensure we are on track to reach our goals.

HubSpot also is THE leader when it comes to inbound marketing methodology, major features like included and built into the system like buyer personas.