Loyal to Influitive for growing our base of loyal customers
Updated August 22, 2022

Loyal to Influitive for growing our base of loyal customers

Sue Reukauf, M.Ed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Influitive

Our company was looking for a customer advocacy platform five years ago. A selection committee researched and reviewed many options. In the end, Influitive was selected as our vendor for our Renaissance Royals community. The purpose of our community is to make personal connections with our users (educators), provide them with information and resources about their products, and provide a venue for our users to connect with us and other educators. It is hosted by the Marketing department, but we work with other teams across the organization including Sales, Product Management, Customer Success, Research, UX, and more. The business problem the Influitive platform addresses are that it allows us an easy way to connect with our educators, a channel for educators to provide direct feedback and connect with other educators, and it enables us to make the content fun and educational at the same time.
  • The platform is easy to use for the company administrators and for our users
  • Influitive continues to improve their platform based on customer feedback
  • Customers are provided a dedicated Customer Success Manager to plan and improve the program monthly
  • Influitive provides access to executive leaders
  • They demonstrate how to run a community with their Influitive VIP community of users
  • The ability to download video/audio files directly into challenges
  • New campaign library releases should be 4-6 weeks before you would plan to use them
  • Ability to fulfill reference RFP requests in less than 72 hours
  • Ability to survey and gather feedback from our customers to guide product and business decisions
  • Over $1 million in ROI in 2020
  • Developing loyal customer base who are less likely to churn
Influitive Support has assisted us with digging into our issues and trying to resolve them or help find a workaround. The team gives us updates on their progress, and a few times we've had to reach back out to support to get an update. We can count on the Influitive Support team to answer questions and help resolve issues we report.
We have moved to the hybrid approach of customer advocacy and community over the last few years. Our educators have experienced so many issues during COVID that we stayed focused on providing them support and resources with asks for advocacy opportunities secondary. With this approach, our acts of advocacy and completed activities have grown 87% and 44% YOY and we'll be hitting our annual goals before the end of the third quarter. When you provide more value to your members than what you ask in return with advocacy, you will see stronger growth and more members willingly participate.
I honestly haven't come across another provider that I wouldn't recommend. New companies and providers are created each year. Each company has their pros and cons and you need to find what company you want to partner with. We have been happy with Influitive and don't have a need to change providers at this time. Influitive works for our customer advocacy and loyalty program of Renaissance educators.

Do you think Influitive delivers good value for the price?


Are you happy with Influitive's feature set?


Did Influitive live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Influitive go as expected?

I wasn't involved with the implementation phase

Would you buy Influitive again?


Influitive is suited for both large and small organizations. It is a safe environment (not on social media platforms) to engage with community members. You can choose to open membership to all interested parties or require a join code. It provides the framework and customer success support for onboarding, implementation, and growth. They provide professional learning opportunities to learn from the Influitive team and other community leaders. The data is robust and you can easily see what strategies are working and which ones need adjustments. If you want a safe, nurturing, fun platform to engage with your customers, Influitive fits the bill. If you don't have the funding to invest in the platform, you can start a community in many different places.

Using Influitive

2 - Marketing - Customer Advocacy and Loyalty team. We partner with our Product, UX, Customer Success, Proposal Services, and other teams seeking input and feedback from our customers.
2 - Senior Marketing Manager to plan strategy, align with corporate initiatives, analyze data, create campaigns, engage with members, partner with other departments, and more. The Community Coordinator takes care of the day-to-day tasks of creating activities, monitor discussions, approve rewards, write campaigns and activities, respond to member questions, and more. All members of the team need to work together to support the company initiatives and member support and engagement.
  • Two-way engagement with the educator members
  • Providing company resources to members in easy to digest activities
  • Collecting feedback, cross-sell/upsell product lines, and develop loyal customers who love our company
  • Quickly fulfilling RFP reference requests for Sales
  • Getting to know our educators on a personal and professional level
  • Using the data from the completed activities to determine what is helpful/useful for our educators
  • Expanded reference program
  • More customer voice in product planning and roadmap decisions
  • Created local user groups for in-person meetings
As with all software, there can be some less than ideal bugs or issues that occur. Influitive has been responsive to our issues and works to resolve them as soon as they can. We have been able to keep our educators engaged during the worst 18 months of education due to COVID related issues.

Evaluating Influitive and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
I joined the company after the decision was made to use Influitive as our customer advocacy platform. We had a team of cross-functional employees who reviewed the options and ultimately selected Influitive as our vendor.
I can't say I would change anything. I don't know the specific details of how the products were evaluated, but the cross-functional approach to vetting vendors and finding a solution that would meet our needs worked well for us for the last six years. We are happy with our Influitive platform.