Intuit Mailchimp....Get your message out there for the world to see.
Updated October 02, 2025

Intuit Mailchimp....Get your message out there for the world to see.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Intuit Mailchimp

We use Mailchimp as our primary communication tool when sending out mass emails and newsletters to our constituents and donors. As a registered charity, keeping our donors and community informed and up to date on our programs and projects is crucial for retention and securing continued support. As our constituent base grows, that communication piece not only becomes more essential but can also potentially consume a larger portion of our limited time. Mailchimp enables us to maintain communication intuitively and professionally, which we truly enjoy and appreciate.

Pros

  • Intuitive workflow.
  • Easy to navigate tools.
  • Solid and reliable analytics and reporting.

Cons

  • More competitive pricing.
  • Importing contact records could be more streamlined.
  • Continually adding more diverse templates for mailouts.
  • More effective and cohesive email campaigns.
  • Helpful and insightful reporting on past campaigns.
  • Time savings for our staff members as they become more familiar with the product and tools.
  • Helps add that extra shine and make our communications look more professional.
We don't use this feature much as we have a separate CRM product. I do need to look into how well it can be integrated with the product we are using, but to this point, we haven't done much integration beyond simply importing contact lists into Mailchimp.
  • Segmentation
  • Campaign templates
  • Email marketing
  • Reporting
Yes they have. Audience segmentation and tags have been a tremendous help when determining which communications to send to which specific groups of contacts. The campaign templates have created a fantastic base to get creative and have often helped our staff take a good email to the level of great. Having an email marketing platform like Mailchimp has allowed us to better stay in touch with our overall community and the reporting functions help us to figure out ways to improve our communications over time.
We haven't utilized these functions much beyond ensuring we avoid spelling or grammar mistakes to this point. However, I am sure that becoming more familiar with the capabilities of the AI tools would only serve to make the workflow quicker and more efficient, while also adding a level of professionalism to the final product that would further enhance our communications' effectiveness.
As previously mentioned, as we have seen growth in the size of our donor base and constituency, Mailchimp has easily grown along with us. There is no need to learn a new way of doing things as you expand or jump into a completely new product; continue to learn and grow using what you are already familiar with at an ever-expanding scale. It's been great!
Overall, it works well and has been a big help on the communication side of our organization.
Blackbaud Raiser's Edge NXT is our primary CRM for managing our constituent database, maintaining donor records, and processing donations. It includes communication and email components as well, but they don't seem as user-friendly or robust as Mailchimp. Therefore, we have chosen to use Mailchimp for all communication at scale.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

Intuit Mailchimp is well-suited for medium- to larger-sized businesses and/or organizations that want to provide regular and effective communication with their constituents and communities. Mailchimp not only provides us with a secure place to store organized records of everyone with whom we are connected, but also offers excellent and valuable tools for creating professional-looking content that significantly enhances our ability to convey our message in an organized and effective manner.

Intuit Mailchimp Feature Ratings

8.0
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
8.0
Lead nurturing automation
Not Rated
Data quality management
8
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.7
API
7
Role-based workflow & approvals
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
8

Ecommerce User Experience

  • Email marketing
Clear communication with our donors and sponsors that looks good on multiple devices (Phones, tablets, laptops, desktops etc) and provides us with an opportunity to connect with our community in meaningful ways. Mailchimp makes it easy to create wonderful looking emails, making marketing a breeze. Add to that the ease with which you can create segmented lists for specific communication, as well as tools to help you evaluate the effectiveness of your marketing and it's really a great product.

Using Intuit Mailchimp

3 - Our programming director, marketing specialist and office manager all utilize the Intuit Mailchimp on a regular basis. It is great that we are all able to work on and edit the same document so that we get the maximum benefit of a number of different staff members when creating our mailouts.
3 - Again, we primarily have three staff members who work with Intuit Mailchimp on a regular basis. Our marketing coordinator comes up with the majority of the creative content, our programming director provides the editing and ensures that what is being sent out aligns with our overall mission and values, and our office manager ensures that the data is organized in an effective way.
  • Clear communication
  • Data tracking
  • Supporter database
  • Linking potential donors to opportunities to give
  • Tracking habits and interest of our community through observing their interactions with our mailouts
  • Event invitations
What we get for how we use it and what it costs seems like a great deal to us. Very flexible and useful helping us reach our goals for communication with our constituents and keeping them connected and informed of how our various projects are going. It is a reliable and useful tool.

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