Best at the price range.
Updated September 15, 2025

Best at the price range.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Intuit Mailchimp

We use Mailchimp for our monthly newsletter and occasional product updates. Mailchimp helped us send emails to our subscribers without any hassle, and the HTML copies generated or made in Mailchimp were of very high quality. It helps us manage all the subscribers under one roof, and integrating it with our user register makes it much more efficient.

Pros

  • It helps you send newsletters.
  • It helps you manage your audience.
  • It helps you with high deliverability.

Cons

  • The UI/UX is very bulky and can be streamlined.
  • Better native integrations, like with Intercom, should be made.
  • Support is very slow, and even if you have a genuine & urgent concern, they take an eternity to solve it, which usually affects the business.
  • We had once written a newsletter about crypto, and we were not promoting any specific crypto; we just mentioned it. However, Mailchimp banned our account & the newsletter from being sent out. Even after connecting with the support, they took days to reinstate the account and acknowledge that there was no unfair play from us. This not only delayed our newsletter, but we also had to cancel it since it had become outdated in the 15 days that Mailchimp took to resolve the issue.
Not much. I upload contacts and assign them a tag, which I use then. Their audience UI is not that great, and it takes a lot of time to load.
  • Marketing CRM
  • Campaign templates
  • Email marketing
  • Reporting
  • A/B testing
Our email deliverability was initially low, and we had a very low open rate; however, thanks to Mailchimp, it has since improved. We started seeing 75% open rates, which indicated that our deliverability had improved since the first newsletter.
It scaled very well as we increased from 5,000 to 15,000 users, plus the newsletter subscribers. The pricing was great, as the pricing of other tools/platforms was significantly higher than Mailchimp's. Pricing was an important factor in opting for Mailchimp.
It is great, not that bad, and better than most of the tools out there when it comes to core usability and pricing. If you take into consideration the price that they're charging, then it easily gets a +1 or +2 to its rating, but overall, a lot of improvement is needed.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

It is well-suited for newsletters and emails that have the consent of the recipients. It doesn't support cold emails.

Intuit Mailchimp Feature Ratings

9.2
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
8.5
Lead nurturing automation
8
Data quality management
9
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.5
API
9
Role-based workflow & approvals
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
8

Evaluating Intuit Mailchimp and Competitors

  • Scalability
  • Integration with Other Systems
  • Ease of Use
  • Other
The pricing of Mailchimp was the best when compared to other newsletter platforms. This is why we decided to go with it. The offering at that price is really impressive and mostly compensates for the other features.
I won't change it because it was a good expereince which resulted in a nice execution.

Comments

  • Treneisha Patton | TrustRadius Reviewer
    Treneisha Patton
    (Vendor Representative) commented 2 months ago
    Thank you for the detailed feedback and for being a customer Were thrilled to hear that weve helped improve your open rates and made managing subscribers more efficient. Regarding the account suspension were truly sorry for the lengthy resolution time and the frustration it caused. Your feedback has been shared with our Compliance and Support teams to help improve our review process. We truly apologize for the impact that had on your business.

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