Klaviyo is great for beginners!
June 21, 2022

Klaviyo is great for beginners!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo as our email marketing platform. We deploy all our promotional email off this tool and set up many triggers that are set it and forget it (such as abandon cart, welcome, anniversary, inactive, etc)
  • segmentation
  • personalization
  • creative builder
  • Does not have default for donotreply email (have to create your own)
  • Pixels aren't great on website for capturing all abandon cart emails
  • analytics - better way to summarize reports
  • Generated 40% of our total revenue
  • Easy to implement and we didn't lose any time (which is $$)
  • Data transfer was super easy and very secure
Very easy and it's quick API copy and paste! Wish every ESP had this!
We can now send email to specific purchasers of a product or some that hasn't been active in X amount of time. Very important to use these features to have that 1:1 relationship with our customers.
Retention and upsell with the triggers. They are easy to setup in flows and easy to change and alter
Easier to use and easier to integrate with! The setup time to get things going was also a shorter timeline!

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo is better than Mailchimp and adobe Marketo for example as it is way more user friendly. Easier to create and deploy emails. Their segmentation is easy to understand and to develop for a beginner marketer. It is a great tool for someone who isn't an email pro since it's very user friendly. It's not great with reporting as even the custom reports you have to compile and then in excel maneuver everything to get certain rates that you are looking for. It could be much easier to report drag and drop structure and they don't have that.

Klaviyo Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
7
A/B testing
10
Mobile optimization
9
Email deliverability reporting
6
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
3
Data quality management
6
Automated sales alerts and tasks
4
Dashboards
6
Standard reports
7
Custom reports
4
API
7
Role-based workflow & approvals
5
Customizability
7
Integration with Salesforce.com
5