Great tool to create automated flows for email subscribers
June 30, 2022

Great tool to create automated flows for email subscribers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use it to manage our newsletter subscription base and to send our weekly newsletter. It allows us to create segments and measure results for different clusters of customers for different campaigns. It allows us to make better decisions in term of how we acquire the subscribers and how to reach them to get the best results.
  • newsletter management
  • segment creation
  • email template creation
  • HTML editing
  • Email creation
  • Edition log
  • Increased open rate in 15%
  • Increased session duration in 20%
  • Higher customer satisfaction + 1 star
  • Shopify
  • Gmail
We used Klaviyo to automate coupon creation for users that showed certain behaviors. It worked very well, and it was not hard to achieve.
It allowed us to make the decisions about what, when and how often to reach out to subscribers so that we were able to have better results and customers were happy with the frequency with which they got information from us. We also could create segments based on the customer's interests that responded much better to differentiated types of content.
It helped us move them from awareness to acquisition, because our newsletter was well presented and allowed customers to convert.
Klaviyo is much easier to use once it's set up. It has much more options for creating emails and has a lot of automated features that make it much easier to use. It also integrates much more easily with ecommerce so it's very convenient for dynamic content for different segments of users.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

It is very well suited to create automated flows for users that might not respond quickly to email. It allows the user to filter based off the user's behaviors in past emails, so it's easy to follow up with them. It's maybe not perfect if you want to experiment too much with email templates.

Klaviyo Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
A/B testing
9
Mobile optimization
6
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
7
Dashboards
9
Standard reports
9
Custom reports
9
API
8
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated