Sales Navigator helps me create rapport and build my network
Updated February 27, 2022
Sales Navigator helps me create rapport and build my network
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Sales Navigator
To my knowledge I'm the only one in my department who uses [LinkedIn Sales Navigator]. I use it to find out information on clients who I will be meeting (where they went to school, where they've worked etc. to find common interests) and also as another way to network with and meet prospective clients.
- Searching for prospects. The search functionality is pretty simple and it lets you search for people in a variety of different ways (name, company etc).
- Messaging clients. While there is a limit to what you can write, it is plenty of space to get your point across.
- Professionalism. LinkedIn is a well-respected brand, and there is a certain element of perceived professionalism right off the bat (photo, work history, education, and endorsements all appear on profiles).
- Pricing. LinkedIn Sales Navigator is fairly cost-prohibitive for someone like me who wants to do outreach on their own.
- Mass outreach. There may be mass outreach available, but because I can really only budget for 30 credits per month, messaging people individually is my only realistic option.
- Takes time. It takes a fair amount of time and effort to reach out to a limited amount of people each month.
- One positive impact is that it has helped me prepare for meetings by understanding a person's work history and educational background, so I can better establish rapport.
- For certain important connections, introductions or messages, it has helped me get my foot in the door and it may well have gotten me introductions where I wouldn't have received them before.
- Because of the pricing and limited credits, it is hard to quantify for me if the results are worth the costs, even if I can point to some client introductions that have been made through Sales Navigator or an increase in my personal network.
I haven't used something quite like LinkedIn Sales Navigator. While mass email tools are useful for marketing efforts, Sales Navigator provides that level of trust and professionalism that is inherent with LinkedIn. It allows me to do a combination of targeted research and network connections that I haven't found in other tools.
Do you think LinkedIn Sales Navigator delivers good value for the price?
Not sure
Are you happy with LinkedIn Sales Navigator's feature set?
Yes
Did LinkedIn Sales Navigator live up to sales and marketing promises?
Yes
Did implementation of LinkedIn Sales Navigator go as expected?
Yes
Would you buy LinkedIn Sales Navigator again?
Yes