Litmus is a Must-Have Testing Tool!
Updated April 22, 2022

Litmus is a Must-Have Testing Tool!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus daily with our email marketing program. Once our developers build and code out our email sends, we use Litmus to preview our send across various email clients, apps, and devices to ensure the email appears cohesive across all platforms. This ensures our emails are always on-brand, error-free, and always looking great.
  • Protects brand reputation.
  • Helps to ensure emails look good across a very high number of platforms.
  • Helps to ensure email accessibility.
  • When there is an error, it would be great if Litmus could suggest a coding fix for it.
  • The mobile app is not quite as user friendly as the desktop version.
  • The cost is high.
  • Higher open rates
  • Higher click through rates
  • Lower unsubscribe rates
It's a game changer! We love having the ability to test directly in our email service provider.
We don't use the Litmus reporting feature as much as we do the testing feature.
Our team has used Litmus to streamline the email approval workflow and reduce review cycle time—there is much less back-and-forth. Emails are approved faster, have fewer errors, and our rounds of feedback have dramatically decreased.
We occasionally use PutsMail to test our emails, but it doesn't have the full capabilities of the full Litmus platform. It's free, which is great, but you can only send a test to 10 addresses, and you need to enter both the HTML and plain text.

Do you think Litmus delivers good value for the price?


Are you happy with Litmus's feature set?


Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?


Litmus is an amazing email testing tool. Use it once your emails are coded to test how the email appears across almost 100 different email service providers, apps, platforms, and more. This ensures your emails are always on-brand, and error-free. We wouldn't consider sending a client email without testing it with Litmus first. The cost for Litmus however is high, so it may not be as accessible to smaller organizations.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
Link Tracking
Spam Testing
Email Previews

Using Litmus

10 - The people who use Litmus in our organization include newsletter developers, graphic designers, account managers, product managers, project managers, and finally we also give some clients access as well.
3 - Our newsletter developers are our in-house support for Litmus, and they are quite knowledgeable. Litmus is very user friendly, so you would simply need some basic email marketing skills in order to learn the program and become a support in your organization.
  • Email testing
  • Reducing feedback loops
  • Email performance analytics
  • We have been able to find creative ways to design emails that look good across all email platforms, including Outlook which is notoriously difficult to design for
  • We have been able to pull Litmus reports directly into our reporting dashboards for clients
  • We have been able to allow some clients access to Litmus in order to see how their emails render across various esps
  • As we take on more email marketing clients, Litmus should be pushed as our testing tool for every newsletter build
  • Litmus analytics can be integrated into our email reporting dashboards
Litmus is the perfect testing tool, giving us confidence that our emails look consistent across all email platforms, and the analytics can help us to push design changes with our clients that are based on data.

Evaluating Litmus and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
The features. The ability to test how your email renders across various email platforms is crucial when sending marketing emails to very large subscriber lists. We need to ensure our emails look good in everyone's inbox.
We would still choose Litmus!

Litmus Implementation

Implementation was easy, and if any issues arise, their support staff is super easy to get a hold of.

Litmus Support

Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Support cares about my success
Quick Initial Response
We recently contacted them about integrating Litmus analytics into our reporting dashboards. The support staff were super helpful, and now we are able to integrate the data in a beautiful way that is easy to understand for our clients.

Using Litmus

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Testing
  • Analytics
  • Support
Litmus is extremely user friendly, making it an easy tool for anyone in our organization to learn how to use.