Litmus is a Must-Have Testing Tool!
Updated April 22, 2022
Litmus is a Must-Have Testing Tool!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus daily with our email marketing program. Once our developers build and code out our email sends, we use Litmus to preview our send across various email clients, apps, and devices to ensure the email appears cohesive across all platforms. This ensures our emails are always on-brand, error-free, and always looking great.
Pros
- Protects brand reputation.
- Helps to ensure emails look good across a very high number of platforms.
- Helps to ensure email accessibility.
Cons
- When there is an error, it would be great if Litmus could suggest a coding fix for it.
- The mobile app is not quite as user friendly as the desktop version.
- The cost is high.
- Higher open rates
- Higher click through rates
- Lower unsubscribe rates
It's a game changer! We love having the ability to test directly in our email service provider.
We don't use the Litmus reporting feature as much as we do the testing feature.
Our team has used Litmus to streamline the email approval workflow and reduce review cycle time—there is much less back-and-forth. Emails are approved faster, have fewer errors, and our rounds of feedback have dramatically decreased.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus again?
Yes
Litmus Feature Ratings
Using Litmus
10 - The people who use Litmus in our organization include newsletter developers, graphic designers, account managers, product managers, project managers, and finally we also give some clients access as well.
3 - Our newsletter developers are our in-house support for Litmus, and they are quite knowledgeable. Litmus is very user friendly, so you would simply need some basic email marketing skills in order to learn the program and become a support in your organization.
- Email testing
- Reducing feedback loops
- Email performance analytics
- We have been able to find creative ways to design emails that look good across all email platforms, including Outlook which is notoriously difficult to design for
- We have been able to pull Litmus reports directly into our reporting dashboards for clients
- We have been able to allow some clients access to Litmus in order to see how their emails render across various esps
- As we take on more email marketing clients, Litmus should be pushed as our testing tool for every newsletter build
- Litmus analytics can be integrated into our email reporting dashboards
Evaluating Litmus and Competitors
- Product Features
- Product Usability
- Product Reputation
The features. The ability to test how your email renders across various email platforms is crucial when sending marketing emails to very large subscriber lists. We need to ensure our emails look good in everyone's inbox.
We would still choose Litmus!
Litmus Implementation
- Implemented in-house
Litmus Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Support understands my problem Support cares about my success Quick Initial Response | None |
We did not!
We recently contacted them about integrating Litmus analytics into our reporting dashboards. The support staff were super helpful, and now we are able to integrate the data in a beautiful way that is easy to understand for our clients.
Using Litmus
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Testing
- Analytics
- Support
- None
Yes, but I don't use it
Comments
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