Simple, easy email editor for small organizations
Overall Satisfaction with Mailchimp
Previous to my working at the organization, newsletters and event notices were sent out by BCC'ing all of the recipients on a normal email. However, at that time, our email service had a maximum of 50 (?) recipients per email, meaning each time we sent a mass email, we would actually be sending several. I chose to implement MailChimp for all mass emails for the museum. The graphic appeal of the emails skyrocketed with our variety of custom templates. Also, the ease of subscribing and unsubscribing was fantastic, and brought us into the present.
Pros
- It is easy to create graphically appealing templates, and to use those templates with new content for each message.
- Safe unsubscribe, and subscription options are great and reliable.
- Delivery and message statistics were fantastic, especially considering we were coming from 0.
Cons
- For our limited requirements (1-5 monthly emails to a list of 200 or so), with a few different templates and delivery statistics...everything worked perfectly! We didn't need anything to change at all.
- Faster sending of emails...with less time, we had emails sent to more people, that looked WAY better!
- The emails looked so much better, and may have increased event attendance (around the same time, I changed a variety of marketing procedures, so it's hard to completely evaluate each)
I worked with these different systems at highly different organizations, so I'm not really comfortable giving a comparison. MailChimp worked fantastically for the small organization, and BBNC works fantastically at the school. Though I haven't used it, MailChimp does have some integration features that make it a decent option for organizations with a good database.
We didn't use Mailchimp for any more than just sending emails. I'm not really sure which marketing activities Mailchimp is capable of managing, as I never really had the need to do any more than send emails and manage lists.
Keep your mailing lists clean and your emails well-designed, and it's a great platform to help with that mission!
Intuit Mailchimp Feature Ratings
Using Mailchimp
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Designing emails
- Managing lists
- Figuring out how to structure campaigns for your particular use-case
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