Mailchimp - I Can Do Everything My Clients and I Need!
August 31, 2021

Mailchimp - I Can Do Everything My Clients and I Need!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We have been using Mailchimp for many years. Currently, it is being used for the newsletters of some of our clients. I highly recommend it, especially for smaller projects, as it is easy to use and to some extent free. Mailchimp is the email tool of choice for us because it fits well into our tools' landscape, thanks to numerous integrations and interfaces, and emails can be implemented quickly and easily.
  • The many interfaces and integrations with other tools are particularly nice.
  • It has relatively accurate tracking options.
  • It has good planning options (also with the help of "tips" from the program).
  • The newsletter registration form integration supports different format templates. Creating the form in the program itself should be improved because the process is not as convenient as other layout functions in Mailchimp.
  • Mailchimp does not provide a workflow view within creating email automation.
  • There could have even more roles (as an industry leader).
  • You don't need a programmer to use Mailchimp. Because it is easy to use with the editor, anyone can use this tool successfully for email marketing.
  • You can read the basic analysis values, ​​such as opening/use of links, etc., and thus, it is a solid basis for future marketing actions.
  • What I use a lot with clients is the automated mail series. These are suitable, for example, as detailed gifts in the form of an email course. Some of my clients also integrate this feature into their online courses, such as a guided tutorial with step-by-step instructions.
It is an easy-to-use and easy-to-navigate tool. The free plan Mailchimp offers sets the industry benchmark in terms of features offered and is a great way to learn the basics of email marketing before moving on to more advanced features. When you create a campaign and enable the delivery time optimization feature, Mailchimp uses this data to determine an ideal time within 24 hours of the selected delivery date to send your campaign at that time. This feature is incredibly useful, especially when you have a diverse list of subscribers from different countries.

The dashboard is clear and easy to understand. Beginners and professionals will find it easy to learn the basic functionalities of the tool and even master premium features like email automation and A/B testing in no time. Mailchimp is more affordable and beginner-friendly. Additionally, Mailchimp's email marketing tool is easy to use, packed with features, and has an extremely high delivery rate.
After many years, it is still my first choice among newsletter tools as I like to use the tool. It is also possible to create your own templates, for example, those created by the graphic artist. Campaigns and automation can be duplicated. This makes work much easier because not everything has to be created from scratch.

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The tool has hardly any drawbacks. Actually, a serious disadvantage is the location of the servers, outside the EU. Therefore, you must obtain the corresponding consent of the newsletter subscribers regarding the transfer of data to a third-party country, which is not secure from a data protection point of view. Also, it is only available in English, which can be a problem for some users.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports