Great Platform for Email Campaigns!
January 06, 2022

Great Platform for Email Campaigns!

Heide Rembold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

I use Mailchimp to keep track of email subscribers, send out monthly newsletters, track analytics from campaigns, and a few other odds and ends from time to time. It has been absolutely amazing, simple to use, and a huge help in solving the problem of staying connected with my community, especially during times of social distancing and things changing at a rapid pace.

Pros

  • Save email templates you’ve created
  • Keep contact emails / groups
  • Make automated email sending easy
  • Provide suggestions for different email needs

Cons

  • Functionality of adding and moving items to an email can be difficult
  • Ability to upload personal fonts
  • Saving the template / email easier
  • Reaching multiple members of my community / audience at once
  • Tracking analytics to monitor success and popularity of certain items
  • Giving subscribers the option to remain subscribed or unsubscribe as they see fit
  • Ascend and by Wix
I’ve only tried two (Wix and one other I can’t remember the name of). Mostly, I liked the layout and easy use of Mailchimp in comparison to the other platforms I looked at. They were just a bit more stiff and limited and made the process drag out longer. Mailchimp made it easier!
Mostly it’s great! The small things I mentioned (difficulty with the drag and drop, inability to upload fonts, and the lack of auto-saving when working on a campaign) are the few things that kept the rating at an 8 rather than a 10. There are a lot of good features it has that outweigh the not-so-good ones.
Honestly, I haven’t really integrated anything else! I’d love to try that in the near future, but for the time being, I’ve only used it for the email campaign writing, editing, sending, and tracking portion. I don’t actually know a whole lot about the other aspects of it quite yet.
I’ve been successful in finding the “sweet spot” to send emails and in maintaining a fairly high subscriber rate. I’ve learned quite a few things along the way, mostly things that help with email marketing and marketing in general (i.e., popular ways to present links, good photos, good sending times, et cetera).

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Intuit Mailchimp go as expected?

I wasn't involved with the implementation phase

Would you buy Intuit Mailchimp again?

Yes

Mailchimp has been great overall, especially against the few other email platforms I have looked through. Once you get to know it, it’s very easy to send and monitor email campaigns, segment audiences, and read reports. I can’t speak much for extremely large organizations, but it’s been working great for my small business quite well.

Intuit Mailchimp Feature Ratings

6.9
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
5
A/B testing
6
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.0
Standard reports
8
Platform & Infrastructure ()
Not Rated

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