An all-in-one platform to help build your brand image
October 19, 2022

An all-in-one platform to help build your brand image

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

Mailchimp allows me to quickly draft and send high-quality emails to our subscribers on a user-friendly and easy-to-use platform. I'm able ot make customizeable email templates for consistency and send out newsletters to our subscribers quickly and efficiently. Mailchimp also hosts a variety of features to track your engagement, allowing you to strategize and better draft content to appeal your target audience.
  • User-friendly platform
  • Customizable features to fit brand image
  • Engagement analytics
  • Automation
  • Scheduled or recurring email campaigns
  • No affiliate marketing links
  • Engagement Tracking
  • Strategizing
  • Customization
Mailchimp is a little more complex and offers features that these other platforms don't have, which makes it ideal for creating high-quality email content. I also very much appreciate how you're able to track your engagement analytics through the Mailchimp platform, allowing you to make strategic adjustments as to how to better target your audience and create consumer segments. It is great for designing content to appeal to your target market in creative ways through its different features and design tools.
Again, Mailchimp offers a variety of tools to help you craft a high quality email campaign. It's essentially an "all-in-one" in this sense. Because it focuses only on these email campaigns, it's able to offer features and properties that other platforms, like Squarespace, WordPress, or Toast do not, allowing you to develop better, more effective marketing email campaigns.
This definitely streamlines the process and makes the creation and development of email marketing much more efficient and effective.
I've been able to make strategic decisions and changes based off of engagement analytics while also building my client's brand images while building a stronger foundation for their brand through Mailchimp's features.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

When you need a consistent email campaign that you can design and customize to fit your brand's image or identity, Mailchimp is an excellent tool to use. It's best suited for ecommerce or small business use (and not so much for personal or blog use). It presents a user-friendly interface that's quite easy to use, allowing even novice campaign managers to utilize its features and pick up on it quickly.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
7
Standard reports
9