Visual and approachable

As an indie video game publisher, we use Miro daily to collaborate with the game developers and studios we’ve signed games with. Miro allows us to synchronize our marketing and communication plans between projects, making it easier to manage and align our strategies across teams. Having a centralized workspace where all stakeholders can share and interact on visual boards is very efficient. Our application goes from drafting Steam store page mockups, to video trailer storyboards, or even production retrospective canvases. These elements are key to the successful launch and ongoing promotion of our games. The scope of our use case is wide-ranging: from an early game vision - where we do workshops that align production realities with a marketing trajectories - to post-launch retrospectives. It streamlines communication, reduces the need for multiple tools, and ensures that everyone, from developers to marketers, is working with the most up-to-date visual assets and strategic plans. This allows us to stay agile and responsive to the fast-paced nature of the game industry. It does not replace proper management tool, but it is more than complimentary to have everyone on boards at any time of the project.

I don't think we could have been as effective withing our team works without a tool such as Miro. It really has simplified a lot of task and meetings since we are fully remote (4 years)