Director of Marketing
November 28, 2017

Director of Marketing

Eric Yen | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We used ON24 to broadcast webinars monthly to our audience typically patients and healthcare professionals i.e. nurses, practitioners, physicians etc.
  • Lead generation
  • Platform is unique and user friendly.
  • Ability to track activity during the webinar.
  • On-demand feature is really well done.
  • We literally experienced technical difficulties on every webinar.
  • The customer support was absolutely awful. They showed zero empathy for the fact that our webinars were not running smoothly. Our presenters refused to work with us again because we could never get the technical issues resolved.
  • The sales rep promised that it would integrate with Salesforce and other CRM but it never did. We were paying for a premium product but not getting the bells and whistles that were promised in their proposal.
The ON24 sales rep overpromised and said that it would integrate with our Salesforce CRM and they could never get it to work. The customer support team basically gave up trying to help us integrate and would not give us our money back or cancel our contract. I believe it is unethical what they were trying to pull.
The platform was absolutely dreadful. We literally experienced technical issues on every webinar which made us look extremely bad to our customers. There were application errors and audio issues every time. Not sure how they stay in business.
  • ON24 negatively impacted us because we would have hundreds of our customers that could not get on or hear the webinar.
  • Our presenters would be so frustrated with ON24 that they refused to work with us again until we moved to a different platform.
  • ON24 negatively impacted us because we paid a fortune for a premium service that never performed correctly. It was way to expensive for what we were getting.
Significantly worse

We selected ON24 for its functionality and integration with Salesforce but they did not even attempt to try to help us.
It would be well suited if we could make it work. We signed a year contract and it was a waste because they would not help us to resolve any issues and we had audiences as large as 1000 thinking we did not know what we were doing.

ON24 Feature Ratings

Audience polling
2
Q&A
3
Branding options
6
Integration to Marketing Automation
1
Participant roles & permissions
6
Confidential attendee list
5
Calendar integration
2
Record meetings / events
8
Slideshows
6
Event registration
6

Using ON24

5 - Marketing function
2 - Technical skills
IT skills
  • lead generation
  • brand awareness
  • Customer engagement
  • OnDemand; capturing leads after the event
  • Would not likely use
  • ON24 did not work well with us
ON24 did not work and they refused to help us. They would not let us break our contract. Big waste of money.

Evaluating ON24 and Competitors

Yes - ON24 replace GoToMeeting because they promised us Salesforce integration but it never did work.

We switched back to GoToMeeting.
  • Product Features
  • Product Usability
  • Analyst Reports
The sales rep overpromised on the features but we could never get it to work. The experience with ON24 was absolutely dreadful.
We would do a monthly agreement to see how it would work with our organization before committing to a whole year.

ON24 Implementation

Be sure it integrates with internal systems before you sign a contrac
Change management was a major issue with the implementation - There was zero follow through. ON24 could not implement from the very start and it did not get any better. They gave up on us and did not break our contract.
  • Did not integrate with Salesforce
  • Customer support would not help us integrate

ON24 Support

Support was non-existent; we escalated the issues to the VP of technical support and they basically blamed us for the failed webinars.
ProsCons
Quick Initial Response
Slow Resolution
Poor followup
Less knowledgeable
Problems left unsolved
Not kept informed
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Yes - We needed premium support because we could never get it to work and our audience would be there waiting.
Yes - NO! They ignored our issues and did nothing to help us resolve them.
No I cannot. The support team was abysmal. They blamed us for any technical issues and did nothing to help us resolve them.

Using ON24

Too many technical issues, we could not get it to work correctly.
ProsCons
None
Do not like to use
Requires technical support
Not well integrated
Inconsistent
Feel nervous using
  • OnDemand feature was decent
  • Custom registration was good
  • Custom branding was a good feature
  • Tons of technical issues
  • Audio issues
  • Customer support was awful
Yes - Mobile interface, I didn't have a problem with. We just could not get the webinar to start or perform correctly.