Seems fine, but I don't have much experience with it verus other similar products!
July 24, 2019
Seems fine, but I don't have much experience with it verus other similar products!
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
Optimizely is being used to A/B test experiments on our website. It addresses the issue of guessing or making intuition-based decisions about which copy/layout/etc. leads to increases in various conversion metrics.
- Optimizely did a good job of defining a developer interface for the business problem at hand.
- Running multiple experiments is done well by Optimizely.
- Audience targeting.
- The full stack Python SDK made a synchronous request to Optimizely for every call just to activate users. This was too much for a critical piece of our functionality.
- I found the environments concept a little clunky.
- Does not fee like a unified product across web/full stack.
- While I do not have specifics answers for this question, overall it feels better to have moved to a more data or results-driven approach.
Unfortunately, we are not exclusively using one platform to design and perform experiments. We did not start with Optimizely from the outset and various solutions used for designing, implementing, and analyzing results exist throughout the organization.
I have not used other products like Optimizely.